How to conduct an Amazon product research to find better selling opportunities?

Most of the Amazon beginners face the question of how to find the right products to sell on Amazon. To solve this issues in the initial business development and optimization stage is essential for your future Amazon success.

There are a lot of guides on the web that provides some tips how to start selling on Amazon. However, there is a lack of the detailed information where to begin to pick up the most profitable products to sell. In this short guide, I will give you a step-by-step guide for how to find a product to sell on Amazon that is profitable, but not too competitive. 

How to conduct Amazon product research to find better product ideas for your ecommerce business?

It is significant to take your time to carefully research Amazon platform and make the right choice and find the right products. In this paragraph, I am going to walk you through some of the essential research steps you should take to find the best product to sell on Amazon global marketplace. 

Look through the Amazon to find good ideas from what is already selling good on Amazon

 The simplest way to find good product ideas on Amazon is to look through the Amazon Best Sellers List. It is a list where all best selling items in each product category are gathered. Here you will be able to get an idea of the TOP-100 products that are currently selling well on Amazon. It means that these products will most likely bring you a significant profit if you start selling them. However, you should keep in mind that these products may appear highly competitive and you will need to provide customers with something at least slightly different or new to attract their attention. 

One more benefit of products research on Amazon is that you can a find an item that is already selling on Amazon and then finding a supplier that is already making the product. So everything you need is to create your label or packaging on it. 

While researching on Amazon, make sure you follow some special criteria

First of all, you need to pay your attention to the weight of the product you are going to sell. The ideal variant is a small and light product which does not weigh more than several pounds. The more massive products will make a big difference in the cost of shipping your product. Moreover, it makes sense to pick up the products that are simple and won’t break easily or have complications. If you select a fragile product, you may end up with the refunds and customer complaints. 

Do not select too expensive or too cheap products. The ideal variant is the product that you can sell for more than $10 and will have at least a 30% of profit margin. It will give you a possibility to keep a competitive pricing policy and provide your customers with discounts and sales. 

Moreover, it is essential to pick up the products that you can stand out some way in the market with, or you can find a better product to sell on Amazon in the market. 

As the e-commerce seller, you should pick up the products that bring you the emotional satisfaction. That is why it is reasonable to find the products that will be somewhat interested in or passionate about. 

And finally, when searching for the new product ideas, you should think in advance about the overall business picture. You should consider whether the market and niche you want to get into can meet your business needs and purposes. 

Verify the profitable markets on Amazon

Once you have found the profitable products for your Amazon business development, you should determine whether the market in which they are placed is valuable enough to sell it potentially.

To determine the profitability of the particular market, you can implement one of the available Amazon research tools such as AMZ Keyword Tool or Jungle Scout. These tools will provide you with the sales data of the products so you can check how many sales the competitors are getting on a daily basis. Researching the obtained analytical data, you will be able to analyze the market competition and profitability. 

Analyze the level of competition in the market

Before start selling the product on Amazon, you should analyze the level of competition in the particular market to make sure you are confident you can compete there. If this market is too competitive and provides a lot of the related proposals, it will take a lot of time and efforts to make your products visible to your potential customers.

To analyze the level of competition in the particular market, you need to look through the reviews and the quality of the presented products is the essential part you need to pay your attention to. F you TOP competitors have the thousands of the positive feedbacks and good selling history, then it is going to be very challenging for you to compete with. So, make sure you have researched all TOP competitor business profiles to note how many reviews they have. If your competitors have a couple of hundred reviews, it will be pretty easy to dominate this market niche. 

Check the Alibaba e-commerce platform to see if there is a private label potential

On the final stage of your product research, you need to refer to Alibaba marketplace to find out if some manufacturers and suppliers already make the product you choose. You need to make sure that there is a potential to private label these products. Everything you need is to type the first letter of your product name in Alibaba search box to obtain the whole list of potential suppliers and manufacturers who are making this product. Here you can check the wholesale value of the product and see what types of different products are out there that you could potentially sell.

The obtained data will just verify that the products you choose are suitable for selling on Amazon. It will help you to put together the research you need on making the better Amazon search decision.