This article is devoted to the theme of link quality. We will talk about the ways how Google evaluates the quality of incoming links and how you can measure the quality of links in your link building campaign. These search engine optimization aspects are fundamental to create a quality link profile. There are numerous benefits of acquiring quality link juice to your site. First of all, you will raise your brand authority within your market niche and on the web in general. Moreover, dofollow backlinks possess link juice to your site. If they come from high authoritative web sources, they can raise your web page rank and attract a lot of new customers.
It is essential to know the quality of links that point to your site because these backlinks serve as a ranking factor and can either improve your site rank on search result page or devastate all your SEO efforts. In our days, not all backlinks are treated equally. There are a lot of spammers and fraudsters who try to game search engines and obtain links in different not organic ways. Rather than just calculate the number of external links pointing to a web page, Google also evaluates the quality of incoming links. More precisely, Google takes into account authority, relevance, position, and editorial nature of all links that point to your site.
That is why you need carefully examine link prospects as the bad links can hurt your brand reputation and cause a drop in rankings. Google penalizes web sources that violate its Webmaster Guidelines with low quality, spammy links. That is why if you have noticed some poor quality incoming links that point to your site, you should implement Google Disavow tool to make them unavailable for both search bots and users.
Let us discuss some methods that Google uses to determine backlinks score.
Aspects that are taken into account by Google while determining the score of backlinks.
Domain authority, page authority and PageRank
One of the most significant factors in determining the quality of the incoming links is the authority of the web source from which they come. PageRank model is based on link equity and link flow. The higher the authority of the site, the more valuable link juice you will obtain through a backlink.
To calculate an authority of the homepage or web source, you can use Semalt Web Analyzer or Moz Tool. With the help of these tools, you can determine Domain Authority and Page Authority of a web source. For each given URL, you will get a score from 1 to 100. The higher these metrics are, the more valuable the link is.
Moreover, you can check an authority of incoming links, using Majestic SEO software. This software will provide you with such metrics as “Trust Flow” and “Citation Flow.” In a complex, these parameters will show you a link authority of the URL. The higher both of these metrics are, the more valuable a link from this site will be.
Relevance of the content piece or web source
Google become more intelligent in these days and can easily how relevant a web source content to the inbound link which is placed in it. It can be explained by Google primary purpose to deliver not only high quality but also maximally relevant to user’s query search results.
Google evaluates the topical relevance of a web source through its inbound links and the anchor texts of these links. That is why you need to pay particular attention to the relevance of your anchor text. Use your brand name or high-volume keyword as anchor text for your link.
Obtaining backlinks from relevant web sources that closely match the subject of your own domain will boost your site ranking position for particular search terms.