How to build a winning content strategy like Brian Dean, Backlinko SEO tool creator?
According to search engine optimization rules all web sources, especially content oriented, need to produce content on a regular basis. However, what is the standard frequency for content publishing? In reality, there is no such notion as a standard or ideal frequency because everything depends on your site niche, your business objectives, and your targeted audience. Of course, it can be good for you to publish content any time you have something to share with the public. However, you need to be ready that in this case your content won’t be highly appreciated and quickly fade.
In this article I will share with you my thoughts on this topic and prove why “less is more” content strategy is good for your business promotion.
You can get a lot of likes and shares, get more incoming links and attract more targeted traffic implementing “less is more” approach. Brian Dean, the owner of Backlinko SEO tool, has executed his content strategy to great effect. He has published the limited amount of SEO posts over the last several years. All these posts have driven a lot of targeted traffic to his site and made it one of the most authoritative web sources on the web. Some of his posts deserved 3 thousand shares and more than two hundred organic links from relevant and authoritative sources. So, as you can see, Backlinko SEO tool owner has successfully implemented “less is more” content approach.
“Less is more” content strategy
“Less is more” content strategy requires only high-quality research-based content publication. You need to engage users with this kind of content and keep their attention till your next publication. It enables you to build an audience through demonstrating your expertise and reputation.
This simple, but creative content strategy requires:
- High-quality, unique content from research to case studies;
- Referenceable content;
- Comprehensive content including curation;
- Long form texts;
- Research-based texts;
- Strong focus on amplification and promotion.
“Less is more” strategy perfectly suit for those webmasters who make an accent on the quality of the content they publish rather than quantity. Researching and creating high quality content once a month can take more time and efforts than publishing several posts per week.
This approach is not suitable for all web sources. For instance, it does not make sense to use for entertainment or educational blogs or social media as this platforms require more frequent publications.
As I was mentioned before the best example of “less is more” content strategy is Brian Dean publications at Backlinko SEO website. He produce his research-based and referenceable articles every 4 weeks or so. However, despite this infrequent content publishing, users look forward to his fresh articles.
Statistics show that Brian Dean content publishing approach is resultative as the average and median shares for all 53 posts are incredibly high. The average number of shares is 2,490, and the median is 1,280. The average number of unique linking domains is also surprising - 275 per post and 175 per median. All his posts in the complex have attracted almost 4 million visitors and 11 million page viewers. It shows how a smart approach to content marketing campaign can drastically change website metrics and raise website authority in a digital market.
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