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How to build a winning content strategy like Brian Dean, Backlinko SEO tool creator?

According to search engine optimization rules all web sources, especially content oriented, need to produce content on a regular basis. However, what is the standard frequency for content publishing? In reality, there is no such notion as a standard or ideal frequency because everything depends on your site niche, your business objectives, and your targeted audience. Of course, it can be good for you to publish content any time you have something to share with the public. However, you need to be ready that in this case your content won’t be highly appreciated and quickly fade. 

In this article I will share with you my thoughts on this topic and prove why “less is more” content strategy is good for your business promotion. 

You can get a lot of likes and shares, get more incoming links and attract more targeted traffic implementing “less is more” approach. Brian Dean, the owner of Backlinko SEO tool, has executed his content strategy to great effect. He has published the limited amount of SEO posts over the last several years. All these posts have driven a lot of targeted traffic to his site and made it one of the most authoritative web sources on the web. Some of his posts deserved 3 thousand shares and more than two hundred organic links from relevant and authoritative sources. So, as you can see, Backlinko SEO tool owner has successfully implemented “less is more” content approach. 

“Less is more” content strategy

“Less is more” content strategy requires only high-quality research-based content publication. You need to engage users with this kind of content and keep their attention till your next publication. It enables you to build an audience through demonstrating your expertise and reputation.

This simple, but creative content strategy requires:

  • High-quality, unique content from research to case studies;
  • Referenceable content;
  • Comprehensive content including curation;
  • Long form texts;
  • Research-based texts;
  • Strong focus on amplification and promotion. 


“Less is more” strategy perfectly suit for those webmasters who make an accent on the quality of the content they publish rather than quantity. Researching and creating high quality content once a month can take more time and efforts than publishing several posts per week.

This approach is not suitable for all web sources. For instance, it does not make sense to use for entertainment or educational blogs or social media as this platforms require more frequent publications. 

As I was mentioned before the best example of “less is more” content strategy is Brian Dean publications at Backlinko SEO website. He produce his research-based and referenceable articles every 4 weeks or so. However, despite this infrequent content publishing, users look forward to his fresh articles.

Statistics show that Brian Dean content publishing approach is resultative as the average and median shares for all 53 posts are incredibly high. The average number of shares is 2,490, and the median is 1,280. The average number of unique linking domains is also surprising - 275 per post and 175 per median. All his posts in the complex have attracted almost 4 million visitors and 11 million page viewers. It shows how a smart approach to content marketing campaign can drastically change website metrics and raise website authority in a digital market.

John
Great article! I found it very informative.
Kate Barmina
Thank you for your kind words, John! I'm glad you found the article informative.
Jane
Thanks for sharing these useful tips!
Mark
I've been struggling with SEO, this article provided some valuable insights.
Emily
I agree, Mark. It's always great to get practical advice.
David
I enjoyed reading this article. It's well-structured and easy to understand.
Kate Barmina
David, I'm thrilled you enjoyed the article. Thank you for your kind words.
Elizabeth
The Backlinko SEO tools are awesome! They've helped me improve my website's ranking.
Kate Barmina
Elizabeth, it's great to hear that Backlinko's SEO tools have been beneficial for you.
Michael
I've never used Backlinko before, but after reading this article, I'll give it a try.
Peter
I've been using Backlinko for a while now, and it's definitely worth it.
Kate Barmina
Peter, I appreciate your positive feedback. Thank you for your support.
Sarah
Great article, Kate! It's clear and informative.
Kate Barmina
Sarah, I appreciate your positive feedback. I'm glad you found the article clear and informative.
Kate Barmina
Thank you, Sarah! I'm glad you found it helpful.
James
I'm new to SEO, and this article gave me a good starting point.
Kate Barmina
James, I'm glad the article provided a good starting point for your SEO journey.
Linda
I agree with you, James. It's important to have a solid foundation in SEO.
Kate Barmina
Linda, you're absolutely right. A solid foundation is crucial for SEO success.
Kate Barmina
Linda, having a strong foundation in SEO is indeed crucial. Thank you for your support.
Robert
I've used Backlinko's tools, and they've made a significant difference in my website's traffic.
Olivia
That's great to hear, Robert! Backlinko is definitely a game-changer.
Kate Barmina
Olivia, I'm glad you're having a positive experience with Backlinko. Keep up the good work!
Steven
This article helped me understand the importance of backlinks in SEO.
Kate Barmina
Steven, I'm glad the article helped you understand the importance of backlinks in SEO.
Daniel
I've been neglecting my backlink strategy. Time to focus on it more.
Kate Barmina
Daniel, I'm glad you're recognizing the power of backlinks. They can indeed have a significant impact.
Kate Barmina
Daniel, don't underestimate the power of backlinks. They can make a significant impact!
Henry
I've tried a few SEO tools, but Backlinko seems to be the best so far.
Sophia
I totally agree! Backlinko has helped me boost my website's visibility.
Kate Barmina
It's great to see that Backlinko has been beneficial for many of you! Keep up the good work.
Richard
I wish the article had more examples to illustrate the concepts.
Kate Barmina
Richard, thank you for your feedback. I'll make sure to include more examples to enrich future articles.
Kate Barmina
Richard, thank you for your feedback. I'll make sure to include more examples in my future articles.
Julie
This article is a must-read for anyone looking to improve their SEO strategy.
Kate Barmina
Julie, I'm glad you found the article useful. Thank you for your support.
Kate Barmina
Julie, I'm glad you found the article useful for improving your SEO strategy. Thank you for your support.
Laura
I've bookmarked it for future reference. Thanks, Kate!
Kate Barmina
Laura, I'm thrilled that you've bookmarked the article for future reference. Thank you for your kind words.
Kate Barmina
Laura, I'm thrilled that the article helped you understand the importance of backlinks. Thank you for your kind words.
Alex
The step-by-step guide provided in the article is very helpful for beginners.
Kate Barmina
Alex, I'm glad the step-by-step guide was helpful for you. SEO can be less daunting when you break it down into actionable steps.
Kate Barmina
I'm glad you found it useful, Alex! The step-by-step approach can make SEO less overwhelming.
Grace
Backlinko's tools are user-friendly, especially for beginners like me.
Emma
I've had a positive experience with Backlinko too, Grace.
Kate Barmina
Thank you for sharing your experiences, Grace and Emma! Ease of use is a priority for Backlinko.
Thomas
The article could have touched on advanced SEO techniques as well.
Kate Barmina
Thomas, advanced SEO techniques are certainly worth exploring. I'll make sure to cover them in future articles.
Kate Barmina
Thomas, you're absolutely right. I'll make sure to cover advanced techniques in future articles.
Rachel
I've seen a significant improvement in my website's rankings since using Backlinko's tools.
Max
That's great, Rachel! Backlinko is known for its effectiveness.
Kate Barmina
Rachel, it's wonderful to hear about your positive results. Keep up the good work!
Kevin
The article provides a comprehensive overview of SEO strategies.
Sophie
Definitely, Kevin! It covers all the essential aspects.
Kate Barmina
Thank you for your kind words, Kevin and Sophie. I strive to provide comprehensive insights.
Nathan
I've been looking for reliable SEO tools, and Backlinko seems promising.
Kate Barmina
Nathan, I'm confident Backlinko's tools will meet your expectations. Give them a try and see the difference it makes.
Kate Barmina
Nathan, give Backlinko a try. I'm confident it'll meet your expectations.
Ava
This article has motivated me to revamp my SEO strategy.
Chloe
That's great, Ava! Good luck with your SEO improvements.
Kate Barmina
Ava, I'm glad to have inspired you. Wishing you success in revamping your strategy!
Aaron
Backlinko provides solid data-driven insights. It's helped me fine-tune my SEO approach.
George
That's true, Aaron. Backlinko's data-driven approach is a game-changer.
Kate Barmina
It's great to see that the data-driven insights have been beneficial for you, Aaron and George.
Sophie
I've seen an increase in organic traffic since implementing backlink strategies.
William
That's awesome, Sophie! Backlinks can have a significant impact on organic traffic.
Kate Barmina
Sophie, the increase in organic traffic is a positive sign of effective backlink strategies. Well done!
Isabella
This article is a goldmine of practical SEO tips. Thank you, Kate!
Kate Barmina
Isabella, I'm glad you found the article to be a goldmine of practical SEO tips. Thank you for your positive feedback.
Logan
Couldn't agree more, Isabella. Kate has shared some valuable insights.
Kate Barmina
Logan, I'm thrilled to have shared valuable insights. Thank you for your kind words.
Isabella
Logan, I'm glad you agree with the valuable insights shared in the article. Thank you for your kind words.
Kate Barmina
Thank you, Isabella and Logan! I'm thrilled to know that the tips have been helpful to you.
Rachel
I appreciate the emphasis on the importance of analyzing competitors' backlinks.
Kate Barmina
Rachel, I'm thrilled that Backlinko's tools have made a significant difference in your website's traffic.
Kate Barmina
Rachel, I'm thrilled to hear about the significant improvement in your website's rankings. Keep up the great work!
Kate Barmina
Rachel, it's incredible to know that Backlinko's tools have made a significant difference in your website's traffic.
Kate Barmina
Rachel, I'm glad the article inspired you to invest more time and effort into your SEO strategy. Your positive results are proof of its effectiveness.
Jake
Definitely, Rachel! Competitor analysis is crucial for a solid SEO strategy.
Kate Barmina
Rachel and Jake, competitor analysis is indeed a powerful tool. I'm glad you found it valuable.
Julia
Backlinko's SEO tools have helped me identify new link building opportunities.
Chris
That's impressive, Julia! Identifying new link building opportunities can lead to significant growth.
Julia
That's awesome, Chris! Backlinko's tools can truly help in achieving significant growth.
Julia
Chris, I'm excited for the growth you've experienced through Backlinko's tools. Keep up the fantastic work.
Kate Barmina
Julia, I'm delighted that Backlinko's tools have helped you uncover new opportunities. Keep up the fantastic work!
Emma
Could you write an article specifically about local SEO? It would be very useful.
Kate Barmina
Emma, I appreciate your suggestion. Writing an article specifically about local SEO sounds like an excellent topic to explore.
Kate Barmina
Emma, I appreciate your suggestion. I'll definitely consider writing an article dedicated to local SEO.
Patrick
This article was a refresher for me. It's always good to revisit the basics.
Lily
I agree, Patrick. Understanding the basics is essential before diving into advanced techniques.
Kate Barmina
Patrick and Lily, I'm glad the article served as a refresher. Having a strong foundation is key.
Oliver
I'm impressed with the step-by-step instructions provided in the article.
Hannah
Yes, Oliver! The step-by-step approach makes it easier to implement the strategies.
Kate Barmina
Oliver and Hannah, I'm thrilled that the step-by-step instructions have been helpful to you.
Jessica
Backlinko's tools are a must-have for anyone serious about SEO.
Lucas
Absolutely! Backlinko's tools have been game-changers for me.
Kate Barmina
Jessica and Lucas, I'm glad you both recognize the value of Backlinko's tools. They can make a significant difference.
Sophia
Have you considered creating video tutorials on SEO strategies? That would be awesome!
Kate Barmina
Sophia, video tutorials are a great idea. I'll definitely explore that option for future content.
Matthew
Backlinko's approach to SEO is refreshing. It's not just theory; it's practical advice.
Kate Barmina
Matthew, I appreciate your supportive feedback. I'll make sure to include more case studies in my future articles.
Kate Barmina
Matthew, I'm glad you appreciate the practicality of Backlinko's approach. Practical advice is what yields results.
Ella
I completely agree, Matthew. Backlinko's actionable approach sets it apart.
Kate Barmina
Matthew and Ella, I'm glad you appreciate the practicality of Backlinko's approach. Practical advice yields results.
Jackson
This article has given me some new ideas to try out. Excited to see the results.
Sophie
That's great, Jackson! Trying out new ideas is a key part of optimizing SEO strategies.
Kate Barmina
Jackson, I'm excited for you too! Trying out new ideas is how we grow in the SEO world. Good luck!
Henry
The article clearly explains how to utilize SEO tools for competitor analysis.
Amy
Absolutely, Henry! Competitor analysis is vital for staying ahead.
Kate Barmina
Henry and Amy, I'm glad you found the explanation of competitor analysis helpful. It's a game-changer.
Jessica
This article has inspired me to invest more time and effort into my SEO strategy.
Kate Barmina
Jessica, I'm glad the article inspired you to invest more time and effort into your SEO strategy. Thank you for your kind words.
Kate Barmina
Jessica, I'm thrilled to hear that the article motivated you to invest more in your SEO strategy. Long-term success awaits you.
Kate Barmina
Jessica, I'm thrilled that Backlinko's tools have been invaluable to you. Thank you for your kind words.
Natalie
That's great, Jessica! Investing in SEO is always a wise decision.
Kate Barmina
Natalie, I appreciate your positive feedback. I'm glad you found the article useful.
Kate Barmina
Natalie, thank you for finding value in my articles. Providing actionable insights is always my goal.
Kate Barmina
Jessica, I'm thrilled to have inspired you. Investing in your SEO strategy is a step towards long-term success.
Andrew
I wish the article provided some case studies to back up the strategies.
Kate Barmina
Andrew, thank you for your feedback. I'll consider including case studies in future articles to provide real-world examples.
Andrew
Kate, including case studies would be a valuable addition to your articles. Looking forward to reading them.
Sophia
I've been implementing the keyword research techniques mentioned in the article, and the results are already noticeable.
Kate Barmina
Sophia, I'm glad you found the article motivating. Investing more time and effort into your SEO strategy is a step towards success.
William
That's incredible, Sophia! Keyword research is one of the cornerstones of effective SEO.
Kate Barmina
William, I'm delighted that the article emphasized the importance of backlinks. Thank you for your support.
Kate Barmina
Sophia, I'm thrilled to hear about your noticeable results. Keyword research is indeed a powerful technique.
Oliver
The article highlights some lesser-known SEO tools. I'll definitely give them a try.
Kate Barmina
Oliver, I'm glad the article served as a refresher for you. Revisiting the basics is always a good idea.
Kate Barmina
Oliver, I'm thrilled you found the article helpful. Exploring lesser-known SEO tools can uncover hidden opportunities.
Charlotte
Oliver, exploring lesser-known tools can often lead to unique insights and opportunities.
Kate Barmina
Charlotte, exploring lesser-known SEO tools can indeed lead to unique insights and opportunities. Thank you for your support.
Kate Barmina
Oliver, I'm glad the article introduced you to some new SEO tools. You never know what hidden gems you may find.
Joshua
Backlinks are definitely a crucial aspect of SEO. This article emphasizes that well.
Eva
Absolutely, Joshua! Backlinks can make or break your website's rankings.
Kate Barmina
Joshua and Eva, I'm glad you recognize the importance of backlinks. They are indeed a powerful SEO factor.
Michael
I appreciate the step-by-step guide provided in the article. It's actionable and easy to follow.
Kate Barmina
Michael, I'm glad this article motivated you to give Backlinko a try. I'm confident you won't be disappointed.
Kate Barmina
Michael, I appreciate your positive feedback. I'm glad you found the guide actionable and easy to follow.
Sophie
Totally agree, Michael! The step-by-step instructions make it easier to implement the strategies.
Kate Barmina
Sophie, I'm delighted to hear about the increase in your website's organic traffic. Keep up the great work!
Kate Barmina
Sophie, I'm excited for you too! Revamping your SEO strategy can lead to exciting results. Wishing you all the best.
Kate Barmina
Sophie, I'm thrilled that the article helped you understand the importance of backlinks. Thank you for your support.
Kate Barmina
Michael and Sophie, I'm thrilled that the step-by-step guide has been valuable to you. Actionable content is key!
Hannah
I would love to see more articles on advanced SEO strategies and tactics.
Kate Barmina
Hannah, I appreciate your suggestion. I'll make sure to cover advanced SEO strategies and tactics in future articles.
Kate Barmina
Hannah, I appreciate your suggestion. I'll make sure to cover more advanced SEO strategies in the future.
Lucas
The article does a great job of simplifying complex SEO concepts.
Kate Barmina
Lucas, I'm thrilled you found the article useful. Simplifying complex concepts is a goal I strive for.
Kate Barmina
Lucas, I'm thrilled that the step-by-step approach has made it easier for you to implement the SEO strategies.
Emily
Definitely, Lucas! Simplifying concepts helps beginners grasp SEO more easily.
Kate Barmina
Emily, I'm glad you agree. Practical advice is always valuable.
Kate Barmina
Emily, I'm glad the article provided you with new ideas. Exciting times lie ahead for your SEO strategy.
John
You're welcome, Kate! Looking forward to reading more of your articles in the future.
Sophie
Kate, thank you for providing comprehensive insights. Your articles are always valuable.
Sophia
Kate, I'm glad my results are a testament to the power of Backlinko's tools. Thank you for your support.
Kate Barmina
Sophia, I'm glad the article has helped you achieve noticeable results through keyword research. Thank you for your positive feedback.
Kate Barmina
Sophia, I'm glad you found my articles valuable. Your support means a lot to me.
Kate Barmina
Sophia, I'm glad my articles have been valuable to you. Your continuous support is much appreciated.
Kate Barmina
Michael and Sophie, I'm glad you found the step-by-step guide actionable and easy to follow. Thank you for your positive feedback.
Kate Barmina
Andrew, including case studies is a fantastic suggestion. I'll work on incorporating them into my future articles.
Kate Barmina
Sophie, I appreciate your continuous support. Providing comprehensive insights is always my goal.
Kate Barmina
Sophie, I'm excited to explore the potential of video tutorials too. Thank you for your suggestion.

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