Stop guessing what′s working and start seeing it for yourself.
Anmelden oder registrieren
Q&A
Question Center →

Hoe uw Amazon SEO verbeteren?

Volgens de statistische gegevens wendt meer dan 55% van de gebruikers die liever online aankopen doen zich tot het handelsplatform van Amazon om te vinden wat ze nodig hebben. Het is een referentiepunt voor shoppers in onze dagen. Gebruikers controleren dit platform aanvankelijk vanwege het aantal voor de hand liggende redenen, zoals een goede reputatie van deze website, een mogelijkheid om prijzen te vergelijken en de beste prijs op internet te vinden, een mogelijkheid om feedback van klanten te lezen, enzovoort. Bovendien weten gebruikers dat ze bij een negatieve ervaring met dit platform een volledige vergoeding ontvangen. Al deze functies maken Amazon gunstig voor zowel kopers als verkopers. Daarom is Amazon het beste platform voor deze doeleinden als u het grootste aantal van uw potentiële klanten wilt targeten. Om het meeste uit je aanbieding op dit handelsplatform te halen, moet je een aantal zoekmachineoptimalisatietactieken implementeren om je producten en business te presenteren.

Dit artikel is bedoeld om u te helpen uw Amazon SEO te verbeteren en uw producten zichtbaar te maken op dit grootste online retailplatform.

Het principe van producten die op Amazon gerangschikt zijn

Er zijn verschillende essentiële rangordefactoren die u in actie moet brengen om uw SEO-pagina op de Amazon-pagina te verbeteren. Als u een goed geoptimaliseerde productvermelding wilt maken, moet u weten op welke aspecten u zich moet concentreren.

Volgens het algoritme van de A9-classificatie van Amazon ziet een toekomstige klant de volgende gegevens na een zoekopdracht:

  • klikvolume;
  • prijzen van producten;
  • doelgerichte trefwoorden en tags;
  • beschikbaarheid van het product (momenteel beschikbaar of op voorraad);
  • verkoophistorie;
  • beoordelingen van klanten.

Al deze aspecten kunnen worden onderverdeeld in prestatiefactoren en relevantiefactoren. De eerste groep elementen laat zien welke signalen Amazon gebruikt om producten te rangschikken op basis van hoeveel geld ze daarmee verdienen. Relevantie factoren zijn de relevantie die een product heeft na een gebruikersonderzoek.

Laten we eerst op prestatie gebaseerde rangordefactoren bespreken. Allereerst is het een succespercentage..Conversies zijn duidelijke Amazon rankingfactoren. U kunt verschillende effectieve tactieken gebruiken om te laten zien dat Amazon uw product mogelijk goed omzet. Als het gaat om een duidelijk beeld van conversies, is Amazon behoorlijk lastig. U kunt verschillende statistieken bekijken, zoals eenheden en sessies, maar niet genoeg gegevens om alle situaties te beheren.

U kunt uw gespreksgegevens vinden door naar Rapporten te gaan, vervolgens Bedrijfsrapporten, Gedetailleerde verkoop van pagina's en ten slotte Verkeer. Hier moet u het sessiespercentage van de unit controleren of met andere woorden het aantal sessies.

Om uw Amazon-ranglijst te verbeteren, moet u uw koopboxpercentage aanpassen. Uw eenheden die per koopdoos worden besteld, geven bijvoorbeeld aan Amazon door dat u meer omzet.

U kunt de prestatiegerelateerde rangorde beïnvloeden door uw afbeeldingen te optimaliseren en de prijzen te verbeteren.


Laten we nu eens kijken naar de rangordefactoren van Amazon die gebaseerd zijn op relevantie. Relevantie factoren zijn allemaal over de relevantie van de zoekopdracht en informatie die wordt gepresenteerd op een pagina.

Om uw pagina relevanter te maken voor de gebruikersvraag, moet u de titel van uw productvermelding optimaliseren. U moet de meest relevante en getargete zoekwoorden opnemen in uw titel en beschrijving om uw potentiële klanten te helpen uw producten op een pagina te vinden.

De essentiële elementen die u in uw titel moet opnemen zijn productmerk, korte beschrijving (kleur, maat, materiaal, hoeveelheid), regel van het product en voor wie dit product is ontworpen (kinderen, volwassenen, enz.)

Amy Thompson
Great article! I've been wanting to improve my Amazon ranking for a while. Can you please share some tips?
Nik Chaykovskiy
Thank you, Amy! I'm glad you found the article helpful. Here are a few tips to improve your Amazon ranking: optimize your product titles and descriptions with relevant keywords, encourage customer reviews, and enhance your product images. These are just a few basic steps to get started.
David Johnson
I've tried various SEO strategies on Amazon, but haven't seen much improvement. Any specific recommendations?
Nik Chaykovskiy
David, I understand your frustration. One specific recommendation is to leverage Amazon's sponsored product ads to increase your visibility. Additionally, regularly monitoring and optimizing your product listings based on customer search behavior is crucial.
Samantha Wright
I totally agree with the importance of SEO on Amazon. It can make a huge difference in sales. Does the article cover any advanced techniques?
Nik Chaykovskiy
Samantha, you're absolutely right! The article covers advanced techniques as well. It delves into advanced keyword research, competitor analysis, and optimizing backend search terms. Make sure to check out the article for more details.
Emily Davis
I've heard that using backend keywords is crucial for ranking on Amazon. Can you provide more insights on this?
Nik Chaykovskiy
Emily, backend keywords do play a significant role in Amazon's ranking algorithm. It's essential to include relevant and high-converting keywords in your backend search terms. However, be careful not to engage in 'keyword stuffing,' as it can have a negative impact.
Matthew Thompson
Amy, besides the tips mentioned by Nik, I'd also recommend optimizing your product listing with bullet points, A+ content, and using strategic product categorization.
Nik Chaykovskiy
Matthew, great addition! Optimizing your product listing with bullet points and A+ content is an excellent way to highlight product features and benefits, increasing the chance of conversions. Strategic product categorization and accurate attributes also improve discoverability.
Nik Chaykovskiy
Samira, indeed, Amazon SEO has some unique nuances. Unlike traditional SEO where external backlinks play a significant role, on Amazon, the main factors are internal, such as sales performance, customer reviews, and product relevance. Additionally, discovering high-ranking keywords specific to Amazon's search algorithm is crucial.
Samira Rahman
Thanks for explaining, Nik! Amazon definitely has its own set of rules for SEO.
Daniel Adams
Nik, thanks for the clarification on backend keywords. I'll make sure to focus on their relevance. Do you have any tips on finding the right ones?
Nik Chaykovskiy
Daniel, to find the right backend keywords, you can start by brainstorming relevant terms related to your product and its use. Use Amazon's search suggestions and look for keywords that have relatively high search volume but aren't too competitive. Tools like Semalt's Keyword Research Tool can also help you identify relevant keywords.
Nik Chaykovskiy
Laura, competitor analysis on Amazon involves researching your competitors' product listings, ratings, reviews, and pricing. By analyzing their strategies and identifying gaps, you can make informed decisions to improve your own listing's performance.
Laura Sinclair
Thank you, Nik! I'll start analyzing my competitors and see how I can improve my listing.
Amy Thompson
Thank you, Nik! I'll make sure to implement these steps and improve my Amazon ranking.
David Johnson
Thanks for the advice, Nik! I'll give sponsored product ads a try and keep optimizing my listings.
Matthew Thompson
Thank you, Nik! Your insights are always valuable. I'll make sure to follow your recommendations to improve my Amazon listings.
Nik Chaykovskiy
Matthew, I'm glad you find my insights valuable. Implementing these recommendations will surely have a positive impact on your Amazon listings.
Daniel Adams
Thank you, Nik! I'll use your suggestions to find the most relevant backend keywords for my product.
David Johnson
Best of luck, Daniel! Optimizing your listings is key to getting better results on Amazon.
Nik Chaykovskiy
You're welcome, Daniel! Finding the right backend keywords will definitely boost your product's visibility on Amazon.
Amy Thompson
Good luck, Laura! Competitor analysis can give you valuable insights.
Laura Sinclair
Thank you, Amy! I'll analyze my competitors and make the necessary changes to my listing.
Nik Chaykovskiy
You're welcome, Laura! Analyzing your competitors' strategies and adapting accordingly will help you stay ahead.
Nik Chaykovskiy
Samira, indeed! Amazon's unique SEO rules require a tailored approach, but the potential benefits are worth it.
Samira Rahman
Nik, your insights on Amazon SEO have been invaluable. Thank you for taking the time to address our questions and share your expertise.
David Johnson
Thank you, Nik! I'm determined to improve my Amazon sales, and your advice is valuable.
Daniel Adams
Thank you, David! Optimizing my listings is my top priority now, and Nik's advice is really helpful.
Nik Chaykovskiy
You're welcome, David! I'm confident that with perseverance and implementing the right strategies, you'll see improvement in your Amazon sales.
Amy Thompson
You're welcome, Laura! Analyzing your competitors and making changes accordingly is a smart move. Best of luck!
David Johnson
Thank you, Amy! Let's keep working on our Amazon listings and achieve better results together.
Nik Chaykovskiy
Thank you, Amy and David! Collaboration and continuous improvement are essential to succeed on Amazon.
Amy Thompson
Agreed, Nik! We should support each other in this journey and share our learnings along the way.
David Johnson
Absolutely, Amy! Together, we can excel in the competitive world of Amazon selling.
Amy Thompson
Thank you, Nik! We appreciate your guidance and expertise.
David Johnson
Indeed, Nik! Your insights are invaluable, and we're grateful for your support.
Nik Chaykovskiy
You're welcome, Amy and David! It's my pleasure to assist and see sellers like you thrive on Amazon.
Amy Thompson
Thank you, Nik! We'll do our best to implement your advice and achieve success on Amazon.
David Johnson
Absolutely, Nik! We're committed to taking action and making a positive impact on our Amazon ventures.
Nik Chaykovskiy
That's the spirit, Amy and David! I have no doubt you'll accomplish great things on Amazon.
Michael Mitchell
I've never considered SEO on Amazon before. Is it really necessary?
Nik Chaykovskiy
Michael, SEO on Amazon is increasingly crucial as competition grows. It helps improve your product's discoverability and visibility among millions of listings.
Richard Carter
I've tried optimizing my Amazon listings, but my sales haven't significantly improved. Any suggestions?
Nik Chaykovskiy
Richard, optimizing your listings is just the first step. I suggest focusing on enhancing product images, leveraging customer reviews, and exploring sponsored product ads to boost your sales.
Michelle Wilson
I have a limited budget for marketing. Are there any free or low-cost SEO strategies for Amazon?
Nik Chaykovskiy
Michelle, there are several free or low-cost SEO strategies for Amazon. These include optimizing product titles and descriptions with relevant keywords, utilizing customer reviews, and creating engaging A+ content. Additionally, social media can be a great platform for promoting your products without significant costs.
Oliver Thompson
Is there a specific tool you recommend for Amazon SEO?
Nik Chaykovskiy
Oliver, Semalt's Keyword Research Tool provides valuable insights for Amazon SEO. It helps identify relevant keywords, search volume, and keyword difficulty. Additionally, tools like Jungle Scout and Helium 10 can assist with competitor analysis and product research.
Michael Mitchell
Thanks for the explanation, Nik! I'll start focusing on SEO for my Amazon listings.
Nik Chaykovskiy
You're welcome, Michael! Best of luck with your Amazon SEO efforts. If you have any more questions, feel free to ask.
Richard Carter
Thank you, Nik! I'll implement those additional steps and see if there's an improvement in my sales.
Nik Chaykovskiy
You're welcome, Richard! Implementing these steps should help improve your sales performance. Don't hesitate to reach out if you need further assistance.
Michelle Wilson
That's helpful, Nik! I'll explore these free strategies and use social media to promote my products. Hopefully, it'll lead to better results.
Nik Chaykovskiy
You're welcome, Michelle! Leveraging free or low-cost strategies can still have a significant impact on your Amazon sales. Wishing you success in your marketing endeavors.
Oliver Thompson
Thank you, Nik! I'll check out Semalt's Keyword Research Tool and other recommended tools for Amazon SEO.
Nik Chaykovskiy
You're welcome, Oliver! The recommended tools will provide valuable insights and help you optimize your Amazon listings effectively.
Michael Mitchell
Thank you, Nik! I appreciate your willingness to assist. I'll make sure to reach out if I need further guidance.
Richard Carter
Thank you, Nik! Your support is highly appreciated. I'll keep you updated on the progress.
Michelle Wilson
Thank you, Nik! I'm excited to implement these strategies and see how they impact my sales. Your help means a lot.
Oliver Thompson
Thank you, Nik! I'm looking forward to exploring these tools and optimizing my Amazon listings. Your guidance is invaluable.
Sophia Allen
Do you have any recommendations for maintaining a good Amazon ranking in the long term?
Nik Chaykovskiy
Sophia, maintaining a good Amazon ranking requires consistent optimization and staying up-to-date with the latest SEO trends. Continuously monitor your listings, solicit customer feedback, and adapt your strategies based on market changes.
Ethan Miller
How important are customer reviews in improving Amazon rankings?
Nik Chaykovskiy
Ethan, customer reviews are extremely important for Amazon rankings. Positive reviews not only increase the trustworthiness of your product but also contribute to higher conversion rates and improved search visibility.
Lauren Davis
Should I prioritize sponsored product ads over other SEO strategies?
Nik Chaykovskiy
Lauren, sponsored product ads can be a valuable strategy to boost your product visibility, particularly for competitive keywords. However, it's important to maintain a balanced approach by combining them with other SEO strategies to achieve long-term success.
Joshua Adams
Is it possible to rank high on Amazon without spending money on ads?
Nik Chaykovskiy
Joshua, while it's possible to rank high on Amazon without spending money on ads, it can be challenging. Organic ranking depends on various factors like sales performance, customer reviews, and relevance. Nonetheless, focusing on SEO optimization, customer satisfaction, and social media promotion can help improve rankings without relying on ads.
Sophia Allen
Thank you, Nik! I'll make sure to stay proactive in optimizing my listings and adapting to changes. Long-term success is my goal.
Nik Chaykovskiy
You're welcome, Sophia! Your proactive approach will undoubtedly contribute to your long-term success on Amazon. Best of luck!
Ethan Miller
Thank you for clarifying, Nik! I'll encourage my customers to leave reviews and aim for higher conversion rates to improve my rankings.
Nik Chaykovskiy
You're welcome, Ethan! Encouraging customer reviews and optimizing conversion rates are excellent strategies for long-term improvement. Keep up the good work!
Lauren Davis
That makes sense, Nik! I'll consider a well-rounded approach and combine sponsored ads with other SEO strategies to maintain a sustainable ranking.
Nik Chaykovskiy
You're welcome, Lauren! A balanced approach will give you the best chance of maintaining a sustainable ranking on Amazon. Wishing you continued success!
Joshua Adams
Thank you, Nik! I'll focus on optimizing my listings, providing excellent customer service, and utilizing social media for promotion. Hopefully, it leads to improved rankings without relying on ads.
Nik Chaykovskiy
You're welcome, Joshua! By focusing on those aspects, you'll build a solid foundation for improved rankings. Feel free to reach out if you need further assistance.
Nik Chaykovskiy
Thank you all for your valuable comments and questions! I'm glad to see your enthusiasm for Amazon SEO. Remember, consistent optimization and adaptation are key to achieving and maintaining a strong Amazon ranking. If you have any more questions, feel free to ask!
Amy Thompson
Thank you, Nik, for your guidance and responses to our questions! Your expertise has been incredibly helpful.
Nik Chaykovskiy
You're welcome, Amy! I'm glad I could assist you. Remember, implementing these strategies will bring you closer to achieving your Amazon goals.
David Johnson
Thank you, Nik, for taking the time to address our concerns and provide valuable insights. We greatly appreciate it!
Nik Chaykovskiy
You're welcome, David! I'm here to help sellers like you succeed on Amazon. Keep up the excellent work, and I'm confident you'll see positive results.
Samantha Wright
Nik, thank you for sharing your knowledge and expertise on Amazon SEO. Your article and responses have been enlightening.
Nik Chaykovskiy
You're welcome, Samantha! I'm delighted to hear that my article and responses have provided valuable insights. If you have any more questions, feel free to ask.
Emily Davis
Thank you, Nik, for your detailed explanations and recommendations. I feel more confident in improving my Amazon ranking now.
Nik Chaykovskiy
You're welcome, Emily! Confidence is key in improving your Amazon ranking. Stay persistent, and don't hesitate to ask if you need further assistance.
Nik Chaykovskiy
You're welcome, Samira! It's been a pleasure sharing my expertise with you. I wish you all the best in your Amazon SEO journey.
Samira Rahman
Thank you, Nik! Your guidance has been invaluable. I'm excited to implement your recommendations and excel in Amazon SEO.
Amy Thompson
Thank you, Nik! I'll implement your recommendations and work towards achieving my goals on Amazon.
Nik Chaykovskiy
You're welcome, Amy! I believe in your potential to succeed. Keep up the great work, and don't hesitate to ask if you need further support.
David Johnson
Thank you, Nik! Your confidence and support mean a lot. I'll continue optimizing my listings and striving for success.
Nik Chaykovskiy
You're welcome, David! Optimizing your listings consistently will lead to positive outcomes. Remember, I'm here to assist you throughout your Amazon journey.
Samantha Wright
Thank you, Nik! I'll make sure to reach out if I have any more questions. Your expertise is greatly appreciated.
Nik Chaykovskiy
You're welcome, Samantha! I'm glad I could be of help. Feel free to reach out anytime. Best of luck on your Amazon SEO endeavors.
Emily Davis
Thank you, Nik! I'll approach my Amazon SEO journey with confidence and seek your guidance when needed.
Nik Chaykovskiy
You're welcome, Emily! Confidence is key in your journey. I'm here to provide guidance whenever you need it. Wishing you great success!
View more on these topics

Post a comment

Post Your Comment

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport