What should I know to quickly start moving towards Google’s top SEO ranking positions in local search?
For all those guys still wondering how to plug into Google’s top SEO ranking positions in its local SERPs, I can say that you’re finally in the right place. As below I’m going to quickly outline the basic things, which you can get in place with your own hands – without necessarily paying for paid search promotion, hiring a professional SEO agency, or even a single independent optimization expert. Of course, committing the whole task to the experts seems much more promising indeed. But what if your small business or, say, brand-new regionally-targeted startup project needs to achieve top SEO ranking positions locally – when you’ve got a too tight (or even null & void) marketing budget for the initial online promotion, right? Let’s face it – this is a very common question, particularly among small business websites and bootstrapped startups, which have to survive in a really competitive environment with a very tight marketing budget. With all these cold facts in mind, here are some simple tips and tricks that will hopefully make things a bit easier for your hard-worked online project – of course, all you need is to be willing and ready to invest your own precious time & effort. That’s it.
How to Start Moving towards Top SEO Ranking in Local SERPs
Employ the Right Tool for the Job
When looking for the right online analysis & keyword research tools, arguably the most tricky thing here is to identify the best of modestly priced options, which (more importantly) should closely match your level of experience. Ideally, you should start with a basic free version (luckily, there are a lot of different open-source alternatives to help you with that)) and simply keep working to get the job done with your own hands. As for me, I’d recommend you to try one of the following:
- Moz (Open Site Explorer).
- Semalt (Website Analyzer).
- Screaming Frog (SEO Spider Tool).
- Ahrefs (Site Explorer Tool).
Feel free to start with anything that you find appealing, as each of them got a use-proven performance. So, under any circumstances, it won’t be too difficult to employ the basic versions of these really professional SEO toolkits, even if you’re completely new to it. After all, it’s only up to you to decide which one to pick, right? So, let’s keep moving.
Be Realistic When Setting Keyword Targets
Make sure to pursue the main target keywords which you can actually rank for – at least without too sharp online competition. Doing so, you should choose must-winning keywords, which should be:
- Purely relevant to your product/service or a given sphere of industry your business deals with.
- Of sufficiently high search volume (to be actually used among the potential clients/buyers you’re targeting).
- Yet not too sharp keyword competition (i.e., more or less easy to rank for with your web copy).
- Made up with long-tail search terms, which are built around your core target keywords embedded with a real-life searcher context, and embedded with hyper-local keyword elements (i.e., the name of the city, town, or region you want to rank with your business website).
Bottom Line
Never limit yourself to a good old Google’s Keyword Planner tool. Of course, this basic keyword research helper is fully self-sufficient at some point, but I strongly recommend using one of those analytical platforms mentioned at the beginning of this post. Also, don’t forget to run occasional competitive research to readily employ the best findings of your top opponents with the highest SEO ranking within your target locale – and you’re already halfway done.
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