Stop guessing what′s working and start seeing it for yourself.
Anmelden oder registrieren
Q&A
Question Center →

Come ottimizzare la tua inserzione secondo l'algoritmo di ranking di Amazon?

Quando un corso fa riferimento alla questione dell'ottimizzazione dei motori di ricerca, la maggior parte dei proprietari di attività commerciali in genere la mettono in relazione con fonti web in competizione per la pagina TOP dei risultati di ricerca. Tuttavia, molti di loro non riescono a capire che Amazon non è un normale motore di ricerca come Google, Bing, YouTube o altre fonti. Amazon si basa solo sulla ricerca di prodotti e gli utenti che vengono qui hanno un obiettivo di acquisto. Amazon ha un algoritmo di classificazione specifico che si chiama A9. Passa attraverso ogni elenco ed è responsabile di ciò che appare su ogni risultato di ricerca del prodotto.

Ciò che è comune tra l'algoritmo di Amazon A9 e i motori di ricerca standard è che il sistema di classificazione Amazon ha fattori specifici che sono usati per favorire una quotazione dall'altra. I principali fattori di classifica Amazon includono titoli ricchi di parole chiave, descrizioni amichevoli SEO e elenchi puntati, immagini di qualità che coprono ogni angolo del prodotto, recensioni di prodotti e classifica dei best seller. Tutti questi fattori di ranking aiutano gli analisti di Amazon a determinare quali prodotti devono essere presentati di fronte ai clienti.

In questo articolo, cercheremo di ottenere la verità su quale algoritmo di classificazione Amazon sia e in che modo dobbiamo ottimizzare le nostre schede di prodotto per renderle visibili ai nostri potenziali clienti.

Tutta la verità sull'algoritmo di Amazon A9

Amazon è orientato alla massimizzazione dei ricavi, quindi indirizza gli acquirenti solo a quei prodotti che probabilmente ordineranno. Ecco perché Amazon presenta automaticamente i risultati di ricerca in base all'analisi delle preferenze dei clienti. Per eseguire questa operazione, Amazon filtra i prodotti appropriati in base ai requisiti funzionali di molti articoli simili. Dopodiché, tutti i prodotti filtrati vengono ordinati e distribuiti in base ai fattori di ranking.

L'elenco dei prodotti deve soddisfare i criteri di classificazione primari di Amazon da inserire nella parte superiore della pagina dei risultati di ricerca.

Prima di tutto i termini di ricerca mirati dovrebbero corrispondere alle parole nella query dell'utente. Il sistema di classificazione ricerca vari campi di informazione del tuo annuncio come titolo, punto elenco, parole chiave, marchio e altre caratteristiche essenziali come colore o dimensione. Un'attenzione ulteriore è dedicata alle immagini del tuo prodotto. Devono soddisfare i requisiti di Amazon e essere di alta risoluzione.

Tutti i prodotti sono organizzati in una particolare sequenza su Amazon SERP. L'algoritmo di Amazon A9 determina un posto in classifica. Amazon tiene conto di diversi gruppi di fattori per determinare la probabilità di acquisto del prodotto. C'è uno speciale fattore di classifica Amazon che si chiama BSR (classifica dei best seller). Mostra una classifica di prodotti su Amazon per quanto riguarda altre cose all'interno di categorie e sottocategorie. Questo fattore presuppone tali parametri come un livello di produttività, il riconoscimento degli acquirenti, la percentuale di clic e il tasso di conversione. Un fattore di classificazione Amazon più significativo è la pertinenza del tuo annuncio per la query dell'utente e il prodotto che vendi. Questo fattore di classificazione riflette il modo in cui le caratteristiche funzionali del prodotto corrispondono alla query di un singolo utente. Pertinenza si tratta di termini di ricerca pertinenti che dovrebbero essere incorporati strategicamente nel tuo elenco. Pertanto, i prodotti con un valore di funzione significativo, un'alta qualità e un alto tasso di conversione sono in cima alla pagina dei risultati di ricerca di Amazon.

Alex Smith
Great article! I found it really helpful in understanding how to improve the visibility of my products on Amazon.
Jennifer Park
I agree, Alex! The Algoritmo Amazon A9 can be quite intimidating, but this article breaks it down in a simple and understandable way.
Ross Barber
Thank you, Alex and Jennifer! I'm glad you found the article helpful. If you have any questions, feel free to ask.
Andrew Thompson
I've been struggling with improving the visibility of my Amazon products. Any specific tips from the article that you found useful?
Lisa Brown
Hey Andrew, one tip from the article suggests optimizing your product titles with relevant keywords. It can help improve search rankings.
Ross Barber
That's a great tip, Lisa! Optimizing your product titles is crucial for better visibility on Amazon.
Emily Wilson
I've also found that adding high-quality images and clear product descriptions made a big difference in my Amazon sales.
Ross Barber
Absolutely, Emily! Appealing visuals and detailed descriptions can significantly impact customer engagement and conversions.
Michael Turner
Is there anything specific we should avoid doing to not negatively affect the visibility of our Amazon products?
Sarah Green
Michael, according to the article, stuffing product listings with irrelevant keywords can hurt your visibility. It's best to focus on relevant keywords only.
Ross Barber
Well said, Sarah! Keyword stuffing can lead to a poor user experience and potentially harm your product's overall visibility.
David Martinez
Thanks for sharing this article, Ross! It's timely and addresses some of the challenges I've been facing with Amazon's A9 algorithm.
Ross Barber
You're welcome, David! I'm glad the article could help you with your Amazon challenges. Let me know if you have any specific questions.
Rebecca Johnson
I found the section about using sponsored product ads on Amazon interesting. Anyone here tried it before?
Ross Barber
Good question, Rebecca! Sponsored product ads can be an effective way to boost product visibility. It's worth considering if you have a budget for advertising.
Adam Walker
I tried using sponsored product ads, and it definitely helped increase my product's visibility and sales on Amazon.
Ross Barber
That's great to hear, Adam! Sponsored ads can indeed yield positive results when used strategically.
Olivia Davis
I'm planning to start selling on Amazon soon. Any tips for beginners?
Jessica White
Olivia, make sure to conduct thorough product research and competitive analysis. It's essential to find a niche and understand market demand.
Ross Barber
Jessica is right, Olivia! Researching your target market and competititors is crucial for a successful start on Amazon.
Alan Cooper
I've heard that obtaining positive customer reviews can also help improve product visibility on Amazon. Is this true?
Ross Barber
Absolutely, Alan! Positive customer reviews not only build trust among potential buyers but also contribute to better search rankings on Amazon.
Sophia Lee
I have a question about product categories: Should I select broader categories or more specific ones for better visibility?
Nathan Adams
Sophia, it's often recommended to choose specific product categories rather than broader ones. It helps target a more relevant audience.
Ross Barber
Well explained, Nathan! Selecting specific categories can increase the chances of reaching interested customers.
Emma Roberts
Hi, Ross! I noticed the importance of optimizing backend search terms in the article. How do I identify the most relevant backend keywords?
Ross Barber
Great question, Emma! You can start by analyzing competitor products and using keyword research tools to identify relevant keywords for your backend search terms.
Jacob Anderson
I've been considering using external Amazon SEO services. Any thoughts or experiences on that?
Ross Barber
Jacob, while external SEO services can be helpful, it's important to choose reputable ones. Additionally, it's good to have a solid understanding of the SEO techniques used.
Sophie Clark
I've started optimizing my listings based on keyword research, and I already see a positive impact on my sales. It's worth investing time in!
Ross Barber
That's wonderful to hear, Sophie! Optimizing listings for relevant keywords can indeed have a significant impact on sales.
Chris Turner
Do you have any recommendations for tools or software to help with Amazon product optimization?
Ross Barber
Chris, there are several great tools available like Jungle Scout, Helium 10, and Sellics that can assist with product research, keyword optimization, and more.
Daniel Parker
I've been struggling with product visibility despite optimization efforts. What could be the potential reasons?
Emily Evans
Daniel, beyond optimization, factors like strong competition, pricing, and customer reviews can also impact product visibility. It's important to have a holistic approach.
Ross Barber
Emily is right, Daniel! Product visibility is influenced by multiple factors. Evaluating your competition, pricing competitively, and gathering positive reviews are all important.
Sarah Mitchell
Ross, how often should I update my product listings to maintain visibility?
Ross Barber
Sarah, it's beneficial to periodically review and update your product listings to reflect any changes in the market or customer preferences.
John Ward
Is it necessary to use all available product images? Will it make a difference?
Anna Collins
John, utilizing high-quality and engaging images is essential to showcase your product accurately. Using all available image slots can help provide a better experience for potential buyers.
Ross Barber
Anna is correct, John. Utilizing all available image slots can give customers a comprehensive view of your product and increase their confidence in making a purchase.
Liam Murphy
Thanks for this informative article, Ross! It clarified many things for me.
Ross Barber
You're welcome, Liam! I'm glad the article helped clarify your questions. If you have any more, feel free to ask.
Jessica Adams
I'm so glad I stumbled upon this article! I've been struggling with my Amazon product visibility for a while now.
Ross Barber
Jessica, I'm glad the article came at the right time for you. I hope you find the tips useful in improving your Amazon product visibility.
Harry Turner
Does Amazon provide any tools or reports to track product visibility performance?
Ross Barber
Harry, Amazon's Seller Central offers various reports and metrics to track product performance. The 'Search Terms' report can give insights into keyword performance.
Julia Garcia
Ross, do you have any recommendations for optimizing the backend search terms effectively?
Ross Barber
Julia, start by using relevant long-tail and specific keywords. Avoid repetition or using irrelevant terms. Ensure your backend search terms align with your product content.
Eric Hall
I've been focusing on building external traffic to my Amazon products. Do you think it has an impact on visibility?
Ross Barber
Eric, driving external traffic can help increase visibility and sales on Amazon. It can also indicate product popularity to Amazon's algorithm.
Alice Martinez
I'm concerned about competitor's hijacking my product listings. Any tips to prevent that?
Ross Barber
Alice, protecting your listings can be done through brand registry, trademark enrollment, and monitoring unauthorized sellers. Consider these measures to safeguard your products.
David Ross
I've found it challenging to reach the top spots in Amazon search results. Any advice on how to achieve that?
Sarah Taylor
David, optimizing your product content by using relevant keywords, obtaining positive reviews, and improving sales velocity can help improve search rankings over time.
Ross Barber
Sarah is spot on, David! It's a combination of keyword optimization, positive reviews, and consistent sales performance that can help you climb up the search rankings.
Emily Collins
Ross, I've seen some products with videos on Amazon. How effective are they in increasing visibility and conversions?
Ross Barber
Emily, product videos can be highly effective in showcasing your product's features and benefits. They can enhance visibility, engagement, and conversion rates.
Oliver Turner
Hi Ross, how important are product reviews in determining product visibility on Amazon?
Ross Barber
Oliver, product reviews play a significant role in determining visibility on Amazon. Positive reviews can boost sales and improve search rankings.
Sophia Adams
Is it possible to improve product visibility without spending much on advertising?
Ross Barber
Sophia, while advertising can be beneficial, there are organic strategies like keyword optimization, product content improvement, and obtaining positive reviews that can improve visibility without high advertising costs.
James Lee
What are your thoughts on pricing strategies for Amazon products? How does it affect visibility?
Ross Barber
James, competitive pricing is crucial for product visibility. Amazon's algorithm considers factors like price competitiveness, customer reviews, and sales performance in search rankings.
Hannah Scott
Hi, Ross! Can you please explain the impact of customer questions and answers on product visibility?
Ross Barber
Hello, Hannah! Customer questions and answers can add valuable content to your product page, address potential queries, and improve overall product visibility.
Jack Turner
I've noticed that some sellers create variations of their products on Amazon. Is it helpful for visibility?
Ross Barber
Jack, creating variations of your products can cater to different customer preferences, increase exposure, and potentially enhance visibility on Amazon.
Joshua Adams
I've read conflicting views on using all caps in product titles. What are your thoughts on this, Ross?
Ross Barber
Joshua, using all caps in product titles is generally not recommended as it can be seen as unprofessional and may negatively impact visibility. Stick to standard title formatting.
Maria Wilson
Ross, how can we identify relevant keywords for Amazon PPC campaigns? Any strategies?
Ross Barber
Maria, you can use keyword research tools like MerchantWords or Helium 10 to identify relevant keywords based on search volume, relevance, and competition.
Emily Turner
Are there any specific product image guidelines we should follow for better visibility on Amazon?
Ross Barber
Emily, Amazon has specific image guidelines to follow. High-quality images with proper dimensions, accurate representation of the product, and following Amazon's prohibited content rules are important for better visibility.
Daniel Robinson
I'm concerned about negative reviews affecting my product's visibility. How should I handle that?
Sarah Turner
Daniel, consistently providing excellent customer service and addressing any negative reviews promptly can help mitigate their impact on visibility. Encourage satisfied customers to leave reviews.
Ross Barber
Well said, Sarah! Dealing with negative reviews professionally and promptly is essential for maintaining a positive product image and visibility.
Jason Martinez
What's your take on using EBC (Enhanced Brand Content) or A+ Content for improving product visibility, Ross?
Ross Barber
Jason, utilizing EBC or A+ Content can provide an enhanced shopping experience, showcase product features, and increase customer engagement, thus positively impacting product visibility.
Natalie Adams
Ross, can sharing product images on social media platforms help in increasing visibility on Amazon?
Ross Barber
Natalie, sharing product images on social media can help increase brand exposure and potentially drive external traffic to your Amazon product listing, positively impacting visibility.
Liam Roberts
I have a product that targets multiple categories. Should I list it in all the relevant categories or choose one?
Emma Mitchell
Liam, selecting the most relevant category is important for better visibility and targeting the right audience. It's generally advised to choose a single, most suitable category.
Ross Barber
Emma's suggestion is correct, Liam. Listing your product in the most relevant and specific category can optimize visibility and attract interested customers.
Joshua Turner
Is there any correlation between product pricing and visibility on Amazon?
Ross Barber
Joshua, pricing plays a role in visibility on Amazon. Competitive pricing can attract customers and influence their purchase decisions, potentially improving visibility.
Sophia Clark
I've seen some sellers offer promotions like 'Buy One, Get One Free.' How does it affect product visibility?
Ross Barber
Sophia, offering promotions can increase product visibility by attracting more customers, potentially leading to increased sales and improved search rankings.
David Anderson
Do the number of product variations impact visibility? Should I create multiple variations of my product to increase visibility?
Ross Barber
David, the number of variations itself might not directly impact visibility. However, creating variations can cater to different customer preferences and potentially enhance overall visibility.
Emily Stewart
Ross, what role do product descriptions play in improving Amazon product visibility?
Ross Barber
Emily, product descriptions provide valuable information to potential buyers. Well-crafted descriptions utilizing relevant keywords can contribute to better visibility and conversions.
Michael Garcia
How frequently should we check our product listings for visibility metrics and make any necessary adjustments?
Ross Barber
Michael, monitoring your product metrics periodically is recommended. According to your product's performance and market changes, make adjustments as required to maintain visibility.
Rachel Collins
Is there any ideal length for product titles on Amazon to maximize visibility?
Ross Barber
Rachel, while there isn't an exact character limit, it's generally advised to keep product titles concise, descriptive, and within a readable length for better visibility.
Daniel Walker
Ross, how important is it to regularly update product images to maintain visibility?
Ross Barber
Daniel, updating product images periodically can help reflect any changes or improvements, and keep your listing fresh and engaging, thus maintaining visibility.
Mia Adams
I've heard that using attractive packaging can positively impact product visibility. Is it true?
Ross Barber
Absolutely, Mia! Attractive packaging can catch the attention of potential buyers, increase product appeal, and contribute to better visibility on Amazon.

Post a comment

Post Your Comment

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport