How We’ve Increased Organic Traffic of an Online Store

Client Profile

b********.com is one of the UK’s leading companies providing raw honey and honey products for sale. Its primary benefit is the quality of the yummies it manufactures. Raw honey is an eco-friendly, wholesome foodstuff, and our client proves that it cares about every process its products go through on their way to customers.

SEO Campaign Goals

The objective of our campaign was to make as many keywords rank in Google TOP-10 as possible and increase organic traffic to the website. The raw honey industry is relatively new, yet it’s gaining momentum. It seems like people don’t really trust these products as they barely know anything about them. They are still wondering about the health benefits of raw honey, how it’s different from the regular one, and how it’s supposed to be used. That is why we aimed at not only boosting organic traffic but also increasing awareness of customers by covering all the matters related to raw honey and answering the questions people were baffled by. This is what helped our client get featured in the “People Also Ask” box (click here to check it out).

Our Strategy

An in-depth technical audit is the backbone of a successful website promotion campaign. That is why we did some thorough error-fixing in the first instance:

• website PageSpeed optimization (as far as it was possible using the existing CMS)
• meta tag and headline optimization for main search queries
• robots.txt optimization
• sitemap.xml optimization: provision of an up-to-date sitemap.xml file, with 404/301, canonicalized, and noindex URLs being excluded; sitemap.xml submission in Search Console
• website restructuring to organize products and avoid duplicate pages
• SEO content writing to publish unique texts for all website category pages

After that, we started promoting the website as part of the FullSEO package. An advanced link-building campaign was, and still is, one of the key things to do for the given project.

We launched a custom link-building campaign for top-priority category pages: Raw Honey, Beeswax Candles, and Superfoods.

In the meanwhile, we started writing and publishing new blog posts to increase organic traffic by informational keywords. To this end, we created insightful blog articles to rank for the following keywords:

• what is raw honey (up from 0 to 12 position)
• bee pollen benefits (up from 0 to 14 position)
• honey for sore throat (up from 0 to 11 position)
• how to decrystallize honey (up from 0 to 12 position)
• difference between manuka honey and raw honey (up from 0 to 15 position)

Another custom link-building campaign was launched to promote all the blog articles we had written and published for this website.

Results & Conclusion

By using our SEO promotion services, b********.com has managed to become the leader in the raw honey industry in the UK.

We’ve successfully increased the number of keywords in Google TOP-100 from 147 to 10,549! Also, the website’s organic traffic has skyrocketed by 4810% in just 6 months of the FullSEO campaign.

The following pages have become most traffic-driving for b********.com:

• homepage
• blog post on the health benefits of honey and lemon water
• product category page (Raw Honey)
• product category page (Bee Bread)

What’s more, organic traffic from the Bing search engine has also increased by 3 times.

The leading industry positions have enabled b********.com to enter new markets and start selling internationally, not only in the UK. This is the giant leap for business development, and we pride ourselves on being part of the company’s success. We keep working to boost its profits further down the road.

These results have been obtained in just 6 months, as fueled by the close cooperation between Semalt’s SEO department and the client, as well as the professionalism of our SEO specialists and developers.

Achieve your goals with Semalt!