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How We’ve Increased Organic Traffic of an Online Store

by 4810%

in 6 months

FullSEO case
Project Details Project Details

Type

E-commerce

Industry

Retail

Niche

Honey sale

Language

English

Domain Age

2 years

Region Of Promotion

United Kingdom

Promotion Period

6 months

Plan

FullSEO
Results Results

+ 4810%

traffic from organic search

2569

keywords on TOP-10

+ 12411

increase in visits per month

Client said Client said

Paulius

CEO

Text of client comment

Project description Project description

Client Profile

b********.com is one of the UK’s leading companies providing raw honey and honey products for sale. Its primary benefit is the quality of the yummies it manufactures. Raw honey is an eco-friendly, wholesome foodstuff, and our client proves that it cares about every process its products go through on their way to customers.


SEO Campaign Goals

The objective of our campaign was to make as many keywords rank in Google TOP-10 as possible and increase organic traffic to the website. The raw honey industry is relatively new, yet it’s gaining momentum. It seems like people don’t really trust these products as they barely know anything about them. They are still wondering about the health benefits of raw honey, how it’s different from the regular one, and how it’s supposed to be used. That is why we aimed at not only boosting organic traffic but also increasing awareness of customers by covering all the matters related to raw honey and answering the questions people were baffled by. This is what helped our client get featured in the “People Also Ask” box (click here to check it out).


Our Strategy

An in-depth technical audit is the backbone of a successful website promotion campaign. That is why we did some thorough error-fixing in the first instance:

  • website PageSpeed optimization (as far as it was possible using the existing CMS)
  • meta tag and headline optimization for main search queries
  • robots.txt optimization
  • sitemap.xml optimization: provision of an up-to-date sitemap.xml file, with 404/301, canonicalized, and noindex URLs being excluded; sitemap.xml submission in Search Console
  • website restructuring to organize products and avoid duplicate pages
  • SEO content writing to publish unique texts for all website category pages

After that, we started promoting the website as part of the FullSEO package. An advanced link-building campaign was, and still is, one of the key things to do for the given project.

 

We launched a custom link-building campaign for top-priority category pages: Raw Honey, Beeswax Candles, and Superfoods.


In the meanwhile, we started writing and publishing new blog posts to increase organic traffic by informational keywords. To this end, we created insightful blog articles to rank for the following keywords:

 

  • what is raw honey (up from 0 to 12 position)
  • bee pollen benefits (up from 0 to 14 position)
  • honey for sore throat (up from 0 to 11 position)
  • how to decrystallize honey (up from 0 to 12 position)
  • difference between manuka honey and raw honey (up from 0 to 15 position)

Another custom link-building campaign was launched to promote all the blog articles we had written and published for this website.


Results & Conclusion

By using our SEO promotion services, b********.com has managed to become the leader in the raw honey industry in the UK.

We’ve successfully increased the number of keywords in Google TOP-100 from 147 to 10,549! Also, the website’s organic traffic has skyrocketed by 4810% in just 6 months of the FullSEO campaign.

 

The following pages have become most traffic-driving for b********.com:

  • homepage
  • blog post on the health benefits of honey and lemon water
  • product category page (Raw Honey)
  • product category page (Bee Bread)

What’s more, organic traffic from the Bing search engine has also increased by 3 times.

 

The leading industry positions have enabled b********.com to enter new markets and start selling internationally, not only in the UK. This is the giant leap for business development, and we pride ourselves on being part of the company’s success. We keep working to boost its profits further down the road.

 

These results have been obtained in just 6 months, as fueled by the close cooperation between Semalt’s SEO department and the client, as well as the professionalism of our SEO specialists and developers.

 

Achieve your goals with Semalt!
 

Executed works Executed works

SSL & redirects fixes

Fix URL Duplicates & Structure Optimization

URL errors, URL redirects, Hreflang

Indexation Improvements

Sitemap, Robots.txt, Cache, Canonicals

Website Security & Health Improvements

Page Speed Optimization

Mobile-friendly Optimization

On-Page Optimization

Title, Description, H1-H6, ALTs

Structured Data Optimization

Content Optimization

Writing & rewriting SEO texts

Local SEO Optimization

Google Business, NAP
SEO Promotion Results SEO Promotion Results

Promotion Period: 6 months

Results

Before After
Visitors per month 258 12669
Top100 keywords 147 10549
Top10 keywords 2 2569

+ 4810%

traffic from organic search

2569

keywords on TOP-10

+ 12411

increase in visits per month

Leading positions in Google

30 Nov 19
Keyword
Before
After
beeswax candles
4400
0
10
buckwheat honey
1100
0
7
buy raw honey
170
0
6
honey for sale
260
0
9
honey shop
320
0
4
honey uk
1500
0
7
organic honey
1600
0
5
organic raw honey
720
0
5
raw honey
7200
0
11
raw honey shop
300
0
4
raw honey uk
1800
0
7
raw organic honey uk
250
0
1
...and many other keywords

I will gladly make a free evaluation of your project

Andrew Timchenko

Head of Customer Success Department
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