Login or register
Back to the catalog of cases

How We Increased Organic Traffic for IT Company Website

by 2,6 times

in 7 months

FullSEO case
Project Details Project Details





Business IT Support serviсes



Domain Age

19 years

Region Of Promotion

South Africa

Promotion Period

7 months


Results Results

+ 168%

traffic from organic search


keywords on TOP-10

+ 1001

increase in visits per month

Client said Client said




Text of client comment

Project description Project description

Client Profile

ASG is one of the leading, certified IT support companies in South Africa, with over 30 years of experience under its belt. The company has several offices in major South African cities. ASG provides IT consulting, IT support, and IT security services.

SEO Campaign Goals

Our main goal was to maximize the number of keywords in Google TOP-10 and increase organic traffic to the website. As an IT niche is quite competitive in any country, this SEO campaign required a lot of effort. Moreover, we had to optimize the website for local search queries.

Our Strategy


Our strategy for achieving results includes a set of work on internal and external optimization. The first stage of the work involves the research of the semantic core. After that, we move on to auditing and baclklinking campaigns.


A thorough technical audit is essential for SEO promotion success.

That is why, firstly, we fixed existing technical issues:

  • PageSpeed optimization to the fullest extent of the existing CMS system;
  • meta tags and headings optimization for key queries;
  • robots.txt file optimization;
  • sitemap.xml file optimization: generation of the actual sitemap.xml file, excluding 404/301, canonical, and noindex URLs; submission of the sitemap.xml file to the Search Console;
  • local search optimization (implementation of structured Schema.org data in JSON-LD format (LocalBusiness type));
  • SSL certificate installation and switching to the https website version;
  • solving issues of content duplication at index.php URLs.

Before going for our services, the client's website has already had unique, optimized content. That has helped ASG reduce spendings on creating high-quality content.


We started promoting the website as part of the FullSEO package. An intensive link-building campaign was and still is one of the main strategies for this website.

The ranking and traffic growth was noticed as soon as within the first months of our cooperation. The decision was made to increase the SEO budget and keep using the link-building strategy.

A few months later, we created a custom campaign for all the client's services in such categories as "IT Services" and "IT Security Services". Thus, we've managed to make such keywords as "IT company," "IT company johannesburg", and "IT consulting services " rank in Google TOP-1. Over a month, we've increased the organic traffic to the website by 1.8 times. That is another proof that link building is one of the important part of SEO promotion.

Results & Conclusion

The promotion of the asg.co.za website has allowed the company to take the lead among IT companies in South Africa and enjoy the growth of organic traffic by 3 times. The number of keywords in Google TOP-10 has increased up to 6089 words!

The following webpages have become the most popular in terms of the amount of organic traffic they drive:

  • homepage
  • careers
  • computer network cabling companies
  • IT consulting services
  • CCTV installation

Additionally, organic traffic from Bing has increased by 4.7 times.


These results have been achieved in just 7 months thanks to the cooperation between Semalt SEO department and ASG, as well as the professionalism of our SEO specialists and developers.

We are proud to be a part of the ASG's success, and we'll continue working hard to increase its profits in the future.


Reach your goals with Semalt!

Executed works Executed works

SSL & redirects fixes

Fix URL Duplicates & Structure Optimization

URL errors, URL redirects, Hreflang

Indexation Improvements

Sitemap, Robots.txt, Cache, Canonicals

Website Security & Health Improvements

Page Speed Optimization

Mobile-friendly Optimization

On-Page Optimization

Title, Description, H1-H6, ALTs

Structured Data Optimization

Content Optimization

Writing & rewriting SEO texts

Local SEO Optimization

Google Business, NAP
SEO Promotion Results SEO Promotion Results

Promotion Period: 7 months


Before After
Visitors per month 596 1597
Top100 keywords 2309 15145
Top10 keywords 981 6089

+ 168%

traffic from organic search


keywords on TOP-10

+ 1001

increase in visits per month

Leading positions in Google

31 Jul 19
cctv installation
it companies in south africa
it company
it company johannesburg
it consulting services
it network support
it solution company
it support services
it support south africa
remote computer support
...and many other keywords

I will gladly make a free evaluation of your project

Andrew Timchenko

Head of Customer Success Department
✓ By entering your data you agree to Semalt`s Terms of Service and Privacy Policy
© 2013 - 2021, Semalt.com. All rights reserved