Go-to helpers for keyword research
This tool is jam-packed with features that will make every SEO’s life easier. It shows you a keyword difficulty score, search volume, CPC data, and how many backlinks top-ranking websites have on average.
Ubersuggest also gives you a better idea of how your keywords are used in search queries most often. That’s when its list of questions, comparisons, and prepositions comes in.
Top-end tools for technical SEO
The way to Google’s heart is through technical SEO. But how do you address all its aspects when there are so many intricacies to steer through? Obviously, not manually.
Make use of the tools below, and you’ll see that technical SEO is not as a hard nut to crack as it seems.
Have you ever audited your website? If you still feel the pain of spotting all those broken links and missing on-page elements as if it was yesterday, you will definitely love Screaming Frog.
It works like a crawler that gets its hands on all pages of your website (500 URLs for the free version). Then it provides you with insights into meta tags, dead links, shabby redirects, and even duplicate content. And you don’t have to “kiss this frog” to get such an in-depth report.
Just like you hate waiting in line, users loathe being held up on your website. It is estimated that every second of the delayed loading accounts for a 12% reduction in your conversion rates.
Now breathe. Google PageSpeed Insights can measure how fast your website loads, giving you the much-needed pointers on how to speed it up on the fly. Do not gloss over them.
Are you sure your website doesn’t scare mobile users away? If you’ve just shaken your head, Google (again!) makes it easier for you to check that.
You type in the URL, and this tool shows how mobile-friendly the site is in a few moments. Don’t fret if something is wrong with its performance. You’ll get a detailed list of errors to fix, if any.
Incorrect structured data is the number one reason why there may be some sort of misunderstanding between your website and search engine crawlers. You don’t want to be at odds with Google, do you?
Make sure your website is a healthy environment for crawlers, so they understand your content in an obstacle-free way. By using Structured Data Testing Tool, you can see how well your code adheres to Google’s structured data guidelines and edit it right there.
Most popular lifesavers for content production
SEO and content writing go hand in hand, and you can’t part them from each other. Web copy drives the largest share of organic traffic, while Google “reads” it to determine whether it’s relevant to what users are looking for.
However, many still turn a blind eye to their content. Almost every other SEO believes that online businesses cut corners on its quality. Make sure yours is not one of them by relying on this treasure trove of tools.
Even if you’re a grammar geek, there’s nothing wrong with double-checking. Grammarly will help you a lot in making your writing error-free.
This tool is like your personal content assistant who never gets tired of proofreading your writing and checking it for readability, clarity, engagement, and misspelled words. Whether you’re starting a blog or crafting a product description, let Grammarly have a look at the piece to make it flow smoothly.
Scraped content drives everyone up the wall, including Google bots. That means if this stuff is detected on your website, they will put you down on the SERP.
Plagiarism makes you a thief in the online world, and Copyscape serves as an undercover detective to investigate the crimes of this kind. It will take you a second to paste a URL and bring all those villains who have “borrowed” your content to light.
Must-have backlink checkers
When your SEO campaign is in full swing, you’re likely to be taken aback by a myriad of links pointing to your website. It’s crucial to control this endless flow to be aware of how many backlinks you have and which of them pay off.
I’ve compiled a list of the 3 most helpful (and so free) backlink checkers waiting to be used at any time.
With billions of pages crawled daily, this tool by Ahrefs is well worth having a closer look at. It helps you monitor your link-building profile and keep track of what domains point to your website.
Although its free version shows up to 100 links and up to 5 most popular pages, Ahrefs Backlink Checker is an add-on you shouldn’t miss out on. Its URL and domain scores are something that gives you incalculable value.
To join the ranks of knowledgeable SEO experts, you should be well up on your backlink profile. And you know what? Majestic is probably the most far-reaching tool you can find to do that.
It unveils super-accurate data on your external links, showing their types and an overview of referring domains. Majestic then complements them with your up-to-date backlink history and anchor text language distribution. For chart geeks, it packs all these into visuals for first-hand analysis.
If you’re all set to plan your link-building strategy down to the last detail, give Link Explorer by Moz a shot. Just set the right filter (root domain, subdomain, or exact page), and let it unveil the mountains of metrics for you.
In addition to link data, Link Explorer gives you the scores for all linking domains and yours. It’s absolutely free as long as you make no more than 10 queries per month and feel fine with getting up to 50 data rows per each.
Greatest analytics tools of all time
Never underestimate the power of analytics. The only reason why it matters is that it improves your decision-making.
When your brain fails to process SEO-related data and statistics, some lifesavers come into play. Keep reading to stay informed of the best of them.
Known as the Savior of all SEOs, GA is bulging with useful data. It hands the statistics on bounce rates, traffic sources, pageviews, user behavior, and many more to you on a silver platter. You only have to put two and two together.
This tool lets you know everything you are supposed to know to monitor the success of your SEO and PPC campaigns. Be sure to use it to find out whether you’re going the right or wrong way.
Tracking keywords may be a real pain if you’re optimizing for thousands of them and want to check out how they perform locally. Not anymore!
Semalt Position Tracker is freely available to keep an eye on your geo-specific keyword rankings at a granular level. This tool comes with daily updates and an extensive range of locations to track keywords in. Plus, it allows you to step into CIA spy’s shoes and hunt down the rankings of your competitors.
Meet another essential in your SEO toolbox. SimilarWeb is a perfect choice to be armed with insights on how much traffic you get, where it comes from, and which type it is (paid or organic).
But that’s not enough for picky website owners. Nor is it for SEOs. That’s why SimilarWeb enables you to monitor not only your metrics but also those of your competitors (that’s what I call keeping your enemies closer than your friends).
Understanding how Google sees and ranks your website is the key to making the right tune-ups. If you want to do some, do not give Google Search Console the go-by.
It serves as the primary source of all things related to your SEO: indexing, rankings, impressions, security issues, and so on. Besides, it allows you to track your progress over time and points out the most crucial measures you can take to rank better.
3 more extras for your SEO
Who said you can’t have a little bit of everything?
Remember, there’s no such thing as “too many tools” in your arsenal. So, go wisely and make it complete with additional SEO helpers for more advanced functionality.
XML Sitemaps is the first thing to go for when you need to submit your website to Google. It helps you create an XML sitemap, which is a list of all its pages, for easier crawling and indexing by bots.
It’s free (at least for 500 pages), easy-to-use, and really fast. To be clear, it took a little longer than 2 minutes for this tool to generate a sitemap for semalt.com.
The responsiveness of your design is pivotal. With 57% of users being likely to leave your website unless it’s good-looking and easy-to-navigate on their smartphones, this is too substantial to disregard.
Don’t make your website a tortuous maze for people. Try Responsive Design Checker to check how it shows up on desktop, mobile, and tablet devices. The tool comes with many screen sizes to test, so go ahead.
Those of you who are running blogs can’t miss out on Animalz Revive. It is used to “diagnose” content aging and, more importantly, to treat it.
With this tool, you can see how well your blog posts perform and find out which of them hold you back. Now, you will detect old content at the onset – all while refreshing it to keep your traffic flowing.
The bottom line
SEO is a hard mountain to climb. But getting the right “equipment” can help you reach the summit faster and easier.
In this post, you can find 18 out of hundreds of freely available SEO tools. These, however, have stood the test of time and are proven to be the best for business owners and SEOs alike.
If you’re already doing SEO, what tools do you use?
Which of them do you love most? And why?