“SEO rocks!” is often heard as a watchword of those who have got a feel for search optimization as their online marketing way. Meanwhile, untiring advocates of paid ads stand up for PPC. They all have their reasons to take up the cudgels. However, it seems like they have no other choice but to agree to disagree. Should they? The crushing weight of arguing aside, which one is really best? Is it SEO or PPC that can help your business wind up having a commanding online presence? The time is ripe for the answers you’ve been waiting for.