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18 Best Free SEO Tools to Improve Your Ranking | Semalt

Eugene Serbin (Head of SEO) SEO Services Reviews December 13, 2019

Is there any chance you can save a buck when diving into SEO? The answer is… a resounding “YES”! All things optimization can be a heavy cross to bear, though it’s in your power to make it lighter. Here’s a round-up of free SEO tools that will help you save on paid services and avoid messing up on your undertakings. Your wallet will definitely thank you

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How Search Engine Positioning Differs from SEO

Olya Pyrozhenko SEO Basics September 16, 2018

Those who are running online businesses happen on many ambiguous terms. And search engine positioning is one of them. Is it just a sophisticated way of saying “SEO”? If it’s not, how does it differ from optimization then? Let’s eliminate this guesswork once and for all. First, never lump search engine positioning in with SEO as they don’t necessarily refer to the same thing. The former has a broader meaning and can involve the latter. In layman’s terms, it revolves around where your website is ranked on the SERP or which position it takes up there. You can get a higher one to reap all the visibility benefits by either using SEO (organic search) or PPC (paid search). Second, the term “positioning” encompasses search engine placement, search engine promotion, and all the techniques used to maintain the results. If you go an SEO way, it also implies touching up your website based on the most critical ranking factors.

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What Makes a Balanced Dofollow Backlink Profile?

Olya Pyrozhenko Tips & Guides January 6, 2019

Attracting new clients is pivotal in driving your business forward. And generating dofollow backlinks is among the most effective SEO techniques to do that. By making everything right, this can help you enhance your website’s organic traffic, reach out to more people, and turn a substantial profit. A dofollow link-building strategy is as old as the hills. However, it is slightly different these days than it used to be. As Google guys don’t twiddle their thumbs, new updates and more sophisticated ranking algorithms crop up more often than not. You should keep abreast of them not only to get a jump on your competitors but also to do all things building to the most lasting benefit of your business. If you want your website to rank high on the search results page, place your dofollow links on reputable resources with relevant content. That is how you will attract more clients and expand your business coverage.

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