If we had one word to describe SERPs, it would be “ever-changing.” Google SERP changes are happening all the time. They dub them as “improvements” or “updates” that are rolled out to add to the accuracy of search results. And that’s okay. We all want Google to be more user-centric. Let’s get down to bedrock. Google ran over 21,000 search tests and changes in 2018 alone. They also proved how often they tweak their ranking systems with this tweet.
Following its major update, Semalt Analytics is expanding with a new SEO analytics service named Best Pages. It complements the other sections of Semalt’s analytics hub, such as Rankings, Webpage Analyzer, Page Speed, Content Checker, and Report Center (these are coming soon). The Best Pages service is designed to single out pages that receive the most organic traffic. It analyzes all the pages indexed within a website and highlights those attracting regular traffic flow. Best Pages also show the number of keywords a particular page ranks for, whether in TOP-1 or TOP-100.