If we had one word to describe SERPs, it would be “ever-changing.” Google SERP changes are happening all the time. They dub them as “improvements” or “updates” that are rolled out to add to the accuracy of search results. And that’s okay. We all want Google to be more user-centric. Let’s get down to bedrock. Google ran over 21,000 search tests and changes in 2018 alone. They also proved how often they tweak their ranking systems with this tweet.
Following its major update, Semalt Analytics is expanding with a new SEO analytics service named Best Pages. It complements the other sections of Semalt’s analytics hub, such as Rankings, Webpage Analyzer, Page Speed, Content Checker, and Report Center (these are coming soon). The Best Pages service is designed to single out pages that receive the most organic traffic. It analyzes all the pages indexed within a website and highlights those attracting regular traffic flow. Best Pages also show the number of keywords a particular page ranks for, whether in TOP-1 or TOP-100.
Google looks at a raft of things before it brings your website to the SERP. Historically, it uses over 200 ranking factors, and some of them prevail over the others. Think mobile-friendliness, backlinks, website security, authority, page speed, and content. These factors are still the biggest signals to optimize for in 2021, although they are not the only ones here. Google is about to put another update into practice, which will cast a new look at page experience. Remember the May 2020 core update that has turned many Google rankings upside down? The new one may provoke the same uproar. Scheduled for May 2021, this update adds new signals to existing Google search ranking factors. It’s important to gear up for it until it’s in full swing.