$92.9 billion. That’s how much the online gambling industry is projected to be worth by 2023, Statista says. Being part of such a lucrative market is backbreaking, though. As a budding operator, you will have to vie with bigger-name venues and their armies of casino marketing specialists. The feeding frenzy is an irreplaceable element of the online gambling landscape. That’s the tip of the iceberg. Winning players away from well-established sites is just as hard as marketing your own one. While Facebook and Google – that account for 70% of digital advertising share – require online casinos to apply for permissions to start their campaigns, other platforms forbid enticing people to gamble altogether. On top of that, online casinos, bookmakers, and poker sites often get banned for far-fetched reasons. Even publishing betting tips may cause your website to be permanently derailed as legalities in this industry are very intricate. Add to this the fact that casinos are considered YMYL pages and are hit by every o
SEO is a buzzword. It’s only three letters long, yet it has so much meaning behind. Not so many beginners know what these letters stand for. Even fewer of them realize how game-changing it may be to do SEO with the right agency on their side. Let’s dig a little bit deeper to translate the SEO term into understandable words.
Those who are running online businesses happen on many ambiguous terms. And search engine positioning is one of them. Is it just a sophisticated way of saying “SEO”? If it’s not, how does it differ from optimization then? Let’s eliminate this guesswork once and for all. First, never lump search engine positioning in with SEO as they don’t necessarily refer to the same thing. The former has a broader meaning and can involve the latter. In layman’s terms, it revolves around where your website is ranked on the SERP or which position it takes up there. You can get a higher one to reap all the visibility benefits by either using SEO (organic search) or PPC (paid search). Second, the term “positioning” encompasses search engine placement, search engine promotion, and all the techniques used to maintain the results. If you go an SEO way, it also implies touching up your website based on the most critical ranking factors.