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Gambling SEO and Other Strategies to Promote a YMYL Site

Vladislav Polikevych Tips & Guides November 3, 2020

$92.9 billion. That’s how much the online gambling industry is projected to be worth by 2023, Statista says. Being part of such a lucrative market is backbreaking, though. As a budding operator, you will have to vie with bigger-name venues and their armies of casino marketing specialists. The feeding frenzy is an irreplaceable element of the online gambling landscape. That’s the tip of the iceberg. Winning players away from well-established sites is just as hard as marketing your own one. While Facebook and Google – that account for 70% of digital advertising share – require online casinos to apply for permissions to start their campaigns, other platforms forbid enticing people to gamble altogether. On top of that, online casinos, bookmakers, and poker sites often get banned for far-fetched reasons. Even publishing betting tips may cause your website to be permanently derailed as legalities in this industry are very intricate. Add to this the fact that casinos are considered YMYL pages and are hit by every o

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What is SEO - SEO Guide for Beginners | Semalt

Eugene Serbin (Head of SEO) SEO Basics November 22, 2019

SEO is a buzzword. It’s only three letters long, yet it has so much meaning behind. Not so many beginners know what these letters stand for. Even fewer of them realize how game-changing it may be to do SEO with the right agency on their side. Let’s dig a little bit deeper to translate the SEO term into understandable words.

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How Search Engine Positioning Differs from SEO

Olya Pyrozhenko SEO Basics September 16, 2018

Those who are running online businesses happen on many ambiguous terms. And search engine positioning is one of them. Is it just a sophisticated way of saying “SEO”? If it’s not, how does it differ from optimization then? Let’s eliminate this guesswork once and for all. First, never lump search engine positioning in with SEO as they don’t necessarily refer to the same thing. The former has a broader meaning and can involve the latter. In layman’s terms, it revolves around where your website is ranked on the SERP or which position it takes up there. You can get a higher one to reap all the visibility benefits by either using SEO (organic search) or PPC (paid search). Second, the term “positioning” encompasses search engine placement, search engine promotion, and all the techniques used to maintain the results. If you go an SEO way, it also implies touching up your website based on the most critical ranking factors.

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What Makes a Balanced Dofollow Backlink Profile?

Olya Pyrozhenko Tips & Guides January 6, 2019

Attracting new clients is pivotal in driving your business forward. And generating dofollow backlinks is among the most effective SEO techniques to do that. By making everything right, this can help you enhance your website’s organic traffic, reach out to more people, and turn a substantial profit. A dofollow link-building strategy is as old as the hills. However, it is slightly different these days than it used to be. As Google guys don’t twiddle their thumbs, new updates and more sophisticated ranking algorithms crop up more often than not. You should keep abreast of them not only to get a jump on your competitors but also to do all things building to the most lasting benefit of your business. If you want your website to rank high on the search results page, place your dofollow links on reputable resources with relevant content. That is how you will attract more clients and expand your business coverage.

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