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The higher you rank on the SERP, the more people can find you. Everyone knows that.
But it’s one thing if people are searching for a new pair of Air Max, and it’s another if they’re looking up COVID-19 symptoms. Sneakers-related results just can’t directly affect their wellness.
This is why medical SEO is not the same as e-commerce SEO. It requires different strategies, whether for a community hospital or a global healthcare facility.
Let’s uncover the best SEO tactics to use to make your medical website appear higher on the SERP. But first, learn what exactly you should build them on.