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Gambling SEO and Other Strategies to Promote a YMYL Site

Vladislav Polikevych Tips & Guides November 3, 2020

$92.9 billion. That’s how much the online gambling industry is projected to be worth by 2023, Statista says. Being part of such a lucrative market is backbreaking, though. As a budding operator, you will have to vie with bigger-name venues and their armies of casino marketing specialists. The feeding frenzy is an irreplaceable element of the online gambling landscape. That’s the tip of the iceberg. Winning players away from well-established sites is just as hard as marketing your own one. While Facebook and Google – that account for 70% of digital advertising share – require online casinos to apply for permissions to start their campaigns, other platforms forbid enticing people to gamble altogether. On top of that, online casinos, bookmakers, and poker sites often get banned for far-fetched reasons. Even publishing betting tips may cause your website to be permanently derailed as legalities in this industry are very intricate. Add to this the fact that casinos are considered YMYL pages and are hit by every o

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