The cannabis industry is complicated. In the wake of the ever-changing rules of the game, online businesses face serious handicaps foisted by the authorities and search engines. They flounder in their attempts to promote their products as many marketing agencies are reluctant to provide the same services for them as they’d do for other businesses. That is why cannabis SEO is like a godsend to marijuana growers, vendors, and suppliers. The controversy aside, the number of places with the legalized use of marijuana is growing. To date, you can buy it for yourself in 11 U.S. states, Canada, and some European countries. This means that businesses are all into the cut-throat competition, stirred up by the unprecedented consumer demand. If you’re vying for a spot on the market, you’re going to struggle against brick-and-mortar stores just as fiercely as you’ll do against online dispensaries.
Here it comes… Google My Business – the Master of local search and a sizable chunk of benefits for your business exposure. It serves as a matchmaker keeping the gate between your company and your customers open as long as your business hours allow for. If you still can’t figure out how GMB works and why it’s a harbinger of your success, this guide is for you.
The first thing to realize is that you – as an SEO or a business owner – can do nothing to make sure your brand-new website is indexed in the twinkling of an eye. Face the fact: becoming visible is not about instant gratification. What you can do, though, is to grease the wheels of the process, showing Googlebot that there’s something it hasn’t seen yet. Submitting your site to Google sets the stage for further development in terms of search engine optimization. And even though this does NOT make you show up high, you can now rest easy knowing you’ve eventually got it off the ground. So, how to make it appear on the web? What is the most headache-free way of helping Google get its hands on your website? Take it easy as I’m going to shed some light.
Those who are running online businesses happen on many ambiguous terms. And search engine positioning is one of them. Is it just a sophisticated way of saying “SEO”? If it’s not, how does it differ from optimization then? Let’s eliminate this guesswork once and for all. First, never lump search engine positioning in with SEO as they don’t necessarily refer to the same thing. The former has a broader meaning and can involve the latter. In layman’s terms, it revolves around where your website is ranked on the SERP or which position it takes up there. You can get a higher one to reap all the visibility benefits by either using SEO (organic search) or PPC (paid search). Second, the term “positioning” encompasses search engine placement, search engine promotion, and all the techniques used to maintain the results. If you go an SEO way, it also implies touching up your website based on the most critical ranking factors.