Google looks at a raft of things before it brings your website to the SERP. Historically, it uses over 200 ranking factors, and some of them prevail over the others. Think mobile-friendliness, backlinks, website security, authority, page speed, and content. These factors are still the biggest signals to optimize for in 2021, although they are not the only ones here. Google is about to put another update into practice, which will cast a new look at page experience. Remember the May 2020 core update that has turned many Google rankings upside down? The new one may provoke the same uproar. Scheduled for May 2021, this update adds new signals to existing Google search ranking factors. It’s important to gear up for it until it’s in full swing.
Long before this Internet stuff, the former Britain leader Winston Churchill verbally stressed the importance of change. Fast-forward to today – the search engine behemoth catches up with his wise saying in Google’s May 2020 core algorithm update. In a nutshell, a core update is a set of changes to how Google’s search algorithms work. They are different from those thousands of minor tweaks that the company’s developers make as they sip their morning coffee. Core updates affect the entire system, including the search rankings of most websites out there. These changes are not something you’ll need to get through only once in a lifetime. They are usually rolled out a couple of times every year, meaning that Google doesn’t tread water. It keeps improving its systems to provide searchers with the most up-to-the-point results – similar to how we all do SEO to improve our websites for users.
“SEO rocks!” is often heard as a watchword of those who have got a feel for search optimization as their online marketing way. Meanwhile, untiring advocates of paid ads stand up for PPC. They all have their reasons to take up the cudgels. However, it seems like they have no other choice but to agree to disagree. Should they? The crushing weight of arguing aside, which one is really best? Is it SEO or PPC that can help your business wind up having a commanding online presence? The time is ripe for the answers you’ve been waiting for.