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Those who are running online businesses happen on many ambiguous terms. And search engine positioning is one of them. Is it just a sophisticated way of saying “SEO”? If it’s not, how does it differ from optimization then? Let’s eliminate this guesswork once and for all.
First, never lump search engine positioning in with SEO as they don’t necessarily refer to the same thing. The former has a broader meaning and can involve the latter. In layman’s terms, it revolves around where your website is ranked on the SERP or which position it takes up there.
You can get a higher one to reap all the visibility benefits by either using SEO (organic search) or PPC (paid search).
Second, the term “positioning” encompasses search engine placement, search engine promotion, and all the techniques used to maintain the results. If you go an SEO way, it also implies touching up your website based on the most critical ranking factors.
Key things to focus on to take up a higher search engine position
Content
- Natural content. If it’s a few lines of nothing but keyword stuffing, it’s trash. Go for quality and use keywords wisely.
- Informative content. If people find it helpful, so do search engines. Keep it relevant and tailored to your customers’ needs.
- Long-form content. Starting a blog to create comprehensive articles sounds like a plan. Make sure they can benefit your customers so that your SEO position improves.
Backlinks
Mobile-friendliness
- be well-optimized for all mobile devices while remaining consistent with your desktop version in terms of content;
- have the load time of fewer than 2 seconds (if your website doesn’t meet this standard, run an in-depth analysis and remedy the situation with PageSpeed Insights);
- work flawlessly with no design or structured data issues (to check for ones, GSC and Structured Data Testing Tool might be handy).
