No bane of our lives lasts forever. The coronavirus is no exception. Sooner or later, it will go away – and we’ll get back to easily manageable business operations and healthy socialization. No one has probably missed handshakes so much as people in 2020 do. Sentimentality aside, what we all need to do now is to adapt. Not the way you used to do when your sales plummeted off-season. Surviving an economic downturn calls for more drastic actions than just rethinking your pricing model and taking a couple of days off. Stay tuned for marketing improvements that will help you do well during this COVID-19 pandemic. But first, make sure you realize how badly it has hit the world so far.