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Best medical SEO practices to remedy your visibility pains

Eugene Serbin (Head of SEO) Tips & Guide May 7, 2021

The higher you rank on the SERP, the more people can find you. Everyone knows that. But it’s one thing if people are searching for a new pair of Air Max, and it’s another if they’re looking up COVID-19 symptoms. Sneakers-related results just can’t directly affect their wellness. This is why medical SEO is not the same as e-commerce SEO. It requires different strategies, whether for a community hospital or a global healthcare facility. Let’s uncover the best SEO tactics to use to make your medical website appear higher on the SERP. But first, learn what exactly you should build them on.

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What makes the best backlink strategy in 2021?

Olya Pyrozhenko Tips & Guide April 29, 2021

Links are everywhere. Go to any splashy blog, and you will find backlinks flowing to it in abundance. Check some popular Wikipedia articles, and you will spot even more links to them. The thing is that backlinks make pages more visible on the SERP. That’s why you want to build them to rank high. Here’s how you can do that to create a Wikipedia-strong backlink profile.

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How can PBN links clear the way for your SEO success?

Vladislav Polikevych Tips & Guide December 30, 2020

Doing SEO without building links is like making chocolate without cocoa beans. You can still cook something up, but don’t expect to end up with anything worth savoring, if you know what I mean. PBN and other quality links are pretty much like cocoa beans in your SEO recipe. They are the key ingredients that you pour over your on-page optimization for a ranking upturn. Would it be inappropriate to refer to a backlink as the icing on the SEO cake? Probably not. Link building has been around as long as Google and online promotion. It’s a staple of any SEO campaign as it’s one of the most effective tactics to pull things off. Of all ranking factors that Google tends to look at, backlinks play a decisive part by showing that people rave about your website. To put it in numbers, websites that get top-ranking spots on Google boast 168% more backlinks than those that sit in the middle of the first page. That means the world to SEO mavens and business owners alike. The logic goes that the more link juice your web

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