For millions of people worldwide, the verb “google” is equal to web searching. With over 90% of the global search engine market share, Google has become an indispensable tool for navigation and business promotion. Nowadays, everyone goes out of their way to hit the Google top 3. However, no one is stopping you from top ranking in other search engines. For example, the world’s second most popular Microsoft Bing is a full-fledged alternative to Google. The main difference between them boils down to two key specifications: Bing perceives long URLs and large amounts of text better than Google. Well, there are plenty of alternative search engines, each serving their specific goals. While some are tied up on safety, others — on local use and completely different ranking models. So, what is the best search engine alternative to Google? Let’s try to figure it out.
In times when people are facing lingering uncertainty and businesses are battening down for the worst, the winner is the one who has a viable recovery strategy. It is those who not only know how to prepare for an economic crash but avoid cutting critical investments that end up sitting in the catbird seat. And digital marketing (see SEO) is one of those investments. Let’s crunch some numbers to keep up with what’s going on in the industry.