Google Analytics is a must-have service to keep track of your website traffic. It’s a massive portion of insightful information, which is why you owe it to yourself to use it. And if you want SEO specialists to help with your online visibility, sooner or later, you will need to add users to your Google Analytics so that they can access your web data. We bet you don’t want someone to sneak a glance at your emails. Then you have to make things right from the get-go. Remember, you can’t share Google Analytics access by letting even the most trusted SEO agency view your personal information.
Google Search Console (GSC) is a jumping-off point to keep track of how your website performs and shows up on the web. And if there are some guys who are doing SEO for you as a third party, they will need access to your GSC data sooner or later.