The question we often hear from our clients sounds like “What is the difference between Amazon Vendor and Sales Central?” It is quite a controversial issue which is required the detailed analysis of both tools. In this article, we will try to figure out which benefits you can get using these Amazon marketing tools and how they can affect your business developing.
Every effective optimization campaign should start with keyword research. It is a bottom line of future business development and improvement. If you are selling on Amazon, you should be aware that this platform is very competitive. To make your products visible to your potential customers you need to work on your listing optimization, positive reviews generation, and traffic attraction.
One of the essential factors you need to be aware of is how Amazon search engine operates. This knowledge will help you correctly coordinate your optimization campaign and adjust it to the existed ranking parameters. If you have some experience in e-commerce business and have a notion of how standard search engines operate, then your biggest mistake is that you think it works similarly on Amazon.
The average Amazon revenue for the previous year is $34 billion. Amazon founder Jeff Bezos is recognized as the wealthiest person in the world. These figures continue to grow each month, so it will be a 100% smart decision to start your business on this platform or use it as the additional marketplace. The size of your slice depends on your products visibility on Amazon search results page and your listing conversion. Amazon search engine optimization helps to solve both of these problems.
Online merchants who decide to retail their products on Amazon have to choose between Amazon vendor central and Amazon seller central. How do these centrals serve and which factors can affect your choice? These questions I am going to answer in this short post. We will cover the difference between vendor central and seller central and discuss the primary benefits of both. Hopefully, this information will help you to understand which option works best for your business.